Daria Davydova
Summary
15 years of experience in marketing communications in fast paced environments incl. big tech and top-tier creative advertising agencies. Skilled at driving business results through building best in class omni/opti-channel customer journeys, developing impactful integrated marketing communications across multiple geographies.
Overview
10
10
years of professional experience
Work History
Channel Marketing Manager
Apple
06.2019 - 11.2023
- Planned and executed an ambitiously creative, best-in-class customer experience across all partner-led marketing touchpoints, driving sales of iPhone across 7 countries in the CIS region
- Co-developed an omni-channel strategy for iPhone Upgraders across all key Channel touchpoints (marketing plans, e-commerce, visual merchandising, CRM, on-device, innovative creative executions), driving XX% upgrades growth over 4 years
- Developed several high-impact 360 marketing campaigns and numerous always-on programs, orchestrating cross-functional work of 5+ vendors across 3 time zones
- Campaigns boosted sales at key shopping seasons by an average of 14%, leading to 2x partner investments in media spends, and a roll out to five other tier-1 markets
- Played a key role in launching 10 new iPhone introductions, ensuring massive product visibility in strategic locations, with up to XX% increase in sales in first month of availability
- Redesigned CRM messaging & online customer journeys for iPhone Switchers at Partners' e-commerce platforms, resulting in streamlined way to purchase (from 8 to 3 clicks) with a 12% growth in conversion
- Coordinated a team of 35 people (led 3 project managers directly) across multiple roles and budgets of XXXK$/year to process hyper-complex localization of Apple marketing assets into 8 languages under extreme time constraints, as well as production and distribution of high-quality graphic materials to 1100 stores across the region
- Drove multiple work streams in daily collaboration with global Product Marketing, Sales, Brand, Creative and Operations teams, synthesizing the vision and securing leadership buy-in
- Demonstrated ability to influence people without having direct authority, thrive in chaotic environments and resolve ambiguity.
Account Director
Friends Creative agency
06.2013 - 06.2019
- Led the strategic partnership with Google, resulting in 5+ years exclusive contract for Brand, Search, Maps, B2B & YouTube with client increasing annual spend by 60% and numerous industry awards incl
- Effie Brand of the Year and Cannes Lions
- Led the creation of integrated marketing campaigns that significantly contributed to Google's growth in Russia, shifting from 20% market share to the #1 in mobile search in three years and x2 local relevance metrics
- As a team leader delivered over 200 high-profile integrated marketing campaigns for top-tier clients incl
- Google, Adidas, Airbnb, Yandex, becoming a trusted advisor and go-to contact, which led to the incremental project scopes for up to 300k$/year
- Hired, onboarded and developed a team of 4 account managers
- Drove team performance through regular feedback and development sessions, fostering a collaborative environment and resulting in a significant reduction in staff turnover
- Three of them were promoted to senior roles within 2 years
- Enhanced team productivity by introducing innovative project management tools (Slack, Asana, Trello) and processes, streamlining workflows, and improving communication across the departments
- Implemented and negotiated with clients a new system of agency costs estimations that led to a 17% growth in billings
- Developed accurate budget forecasts for major campaigns, aiding in better financial planning and resource allocation for the agency
- Together with the team won more than 150 industry awards
- Lecturer at educational courses of Agency Account management for young professionals.
Education
Bachelor degree at Journalism -
Moscow Polytechnic University
Mastering Digital Marketing course - undefined
London Business School
Driving Digital Marketing Strategy course in progress - undefined
INSEAD
Skills
- Omni-Channel Marketing
- Cross-functional Team Leadership
- Go-to-Market Strategy
- Integrated marketing
- Digital transformation
- Strategic partnerships
Languages
English (fluent)
Italian (B2 and studying)
Russian (native)
Timeline
Channel Marketing Manager
Apple
06.2019 - 11.2023
Account Director
Friends Creative agency
06.2013 - 06.2019
Mastering Digital Marketing course - undefined
London Business School
Driving Digital Marketing Strategy course in progress - undefined
INSEAD
Bachelor degree at Journalism -
Moscow Polytechnic University
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