DEBORAH BICEGO

· Partner with Merchandising, E-business, CRM and Creative teams to support business and product-related decision-making through data analysis and experimentation.

· Analyze online product and collection performance, providing insights on customer behavior, product visibility, conversion dynamics and commercial opportunities.

· Lead Conversion Rate Optimization activities across e-commerce touchpoints, translating business and creative requirements into data-driven hypotheses and tests.

· Design, execute and analyze A/B tests and experimentation roadmaps, ensuring methodological rigor and alignment with brand and business priorities.

· Monitor key e-commerce and user behavior KPIs to identify opportunities, risks and optimization areas.

· Act as analytics reference point within cross-functional teams, supporting alignment on priorities, timelines and expected outcomes.

· Ensure data quality, tracking accuracy and consistency across analytics platforms and reporting processes.

· Partnered with business, merchandising and e-commerce stakeholders to support strategic and operational decision-making.

· Delivered weekly and monthly e-commerce performance reporting, translating data into actionable insights for stakeholders.

· Conducted competitive benchmarking and market monitoring to support business positioning and performance evaluation.

· Developed and maintained dashboards and reporting frameworks used across different departments.

· Monitored commercial and customer-related KPIs, proactively identifying opportunities for optimization and continuous improvement.

· Coordinated internal stakeholders and external partners to ensure data reliability, reporting consistency and project alignment.

· Gathered and translated business requirements into analytics, measurement and reporting solutions across digital assets.

· Supported business teams through KPI monitoring, performance analysis and strategic reporting.

· Collaborated with cross-functional teams to improve visibility on customer behavior and business performance.

· Managed analytics platforms and reporting structures, ensuring alignment with departmental goals and business objectives.

Analyzed ticketing, merchandising and digital platform performance; measured content, sponsorship and marketing effectiveness to support fan engagement and business decisions.

Supported UX and strategy teams with behavioral analysis, customer journey insights and conversion-focused recommendations.

Supported analytics implementation, tagging strategy and digital measurement projects in collaboration with internal stakeholders and external consultants.

Managed qualitative market research activities supporting client understanding of customer attitudes toward luxury brand loyalty programs.