Intercom
Denise Palumbo
Product Marketing Manager
Naples,Italy
Summary
Digital marketing Manager with deep expertise in developing and executing strategic campaigns. Known for strong collaboration skills and achieving results through innovative digital solutions. Reliable team player with flexible approach to changing needs. Skilled in SEO, SEM, content marketing, social media, and data analytics.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Product Marketing Manager
Talent Garden
Naples, Italy
06.2023 - Current
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Drove marketing initiatives to increase product visibility and market performance.
- Optimized segment space automation growth by leading marketing strategy and content creation.
Digital Marketing Strategist
Sostenabitaly
Rome, Italy
10.2022 - Current
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Identified technology framework required to support digital strategies.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
Social Media Manager
4books.com
Milan, Italy
01.2019 - 10.2022
- Develop marketing content such as blogs, promotional materials and advertisements for social media.
- Analyze and reported social media and online marketing campaign results.
- Work with department personnel to deliver brand consistency in social media messages.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
Project Manager
The Tech Alchemist LTD
Brighton, U.K.
01.2017 - 01.2020
- Managed the Project
- Created content
- Coordinated the team
CRM Specialist
4books.com
Milan, Italy
01.2021 - 10.2022
- Create content for e-mail marketing on more than 200,000 users in three countries
- Coordinating a team of 4 for the production of English and Spanish language content
- Devising communication paths aimed at the user's customer journey
- Analyzing results
Temporary Marketing Manager
Condor SpA
Salerno, Italy
03.2018 - 04.2018
- Conducted research, gathered information from multiple sources and presented results.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Developed and maintained courteous and effective working relationships.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Identified issues, analyzed information and provided solutions to problems.
Digital Media Marketing Manager
OlimonTel
Milan, Italy
05.2018 - 09.2018
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Increased OlimonTel sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
Social Media Manager
Gruppo Lo Conte
Frigento, Italy
07.2015 - 08.2016
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Worked with department personnel to deliver brand consistency in social media messages.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
Education
M.D. - Digital Marketing Specialist
24Ore Business School
Rome 04.2020 - 11.2020
M.D. - Political Science
University of Naples Federico II
Napoli 09.2011 - 12.2013
Master of Political Science - Political Science
Università Degli Studi Roma 3
Roma 09.2007 - 07.2011
Skills
Competitive analysis
Problem-Solving
Written Communication
Online marketing strategies
Marketing analytics
Strategic planning
Social Media Management
Online presence monitoring
Content and digital asset management
Social media content campaigns
Copywriting
Audience engagement
Software
PhotoShop
Facebook Business Suite
Mailchimp
G-Suite
Hootsuite
ActiveCampaign
Canva
Hubspot
Certification
Scrum Fundamentals Certified by Project Management Institute
Timeline
Product Marketing Manager
Talent Garden
06.2023 - Current
Inbound Marketing Specialist by Hubspot
10-2022
CRM Specialist by MailerLite
10-2022
Digital Marketing Strategist
Sostenabitaly
10.2022 - Current
CRM Specialist
4books.com
01.2021 - 10.2022
M.D. - Digital Marketing Specialist
24Ore Business School
04.2020 - 11.2020
Social Media Manager
4books.com
01.2019 - 10.2022
Digital Media Marketing Manager
OlimonTel
05.2018 - 09.2018
Temporary Marketing Manager
Condor SpA
03.2018 - 04.2018
Scrum Fundamentals Certified by Project Management Institute
01-2017
Project Manager
The Tech Alchemist LTD
01.2017 - 01.2020
Social Media Manager
Gruppo Lo Conte
07.2015 - 08.2016
M.D. - Political Science
University of Naples Federico II
09.2011 - 12.2013
Master of Political Science - Political Science
Università Degli Studi Roma 3
09.2007 - 07.2011