Intercom
Denise Palumbo
Product Marketing Manager
Naples,Italy
Summary
Experienced Social Media Manager and CRM Manager with over 7 years of experience in Digital Marketing. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Digital Marketing Strategist
Sostenabitaly
Rome, Italy
10.2022 - Current
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Identified technology framework required to support digital strategies.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
Social Media Manager
4books.com
Milan, Italy
01.2019 - 10.2022
- Develop marketing content such as blogs, promotional materials and advertisements for social media.
- Analyze and reported social media and online marketing campaign results.
- Work with department personnel to deliver brand consistency in social media messages.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
CRM Specialist
4books.com
Milan, Italy
01.2021 - 10.2022
- Create content for e-mail marketing on more than 200,000 users in three countries
- Coordinating a team of 4 for the production of English and Spanish language content
- Devising communication paths aimed at the user's customer journey
- Analyzing results
Project Manager
The Tech Alchemist LTD
Brighton, U.K.
01.2017 - 01.2020
- Managed the Project
- Created content
- Coordinated the team
Digital Media Marketing Manager
OlimonTel
Milan, Italy
05.2018 - 09.2018
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Increased OlimonTel sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
Temporary Marketing Manager
Condor SpA
Salerno, Italy
03.2018 - 04.2018
- Conducted research, gathered information from multiple sources and presented results.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Developed and maintained courteous and effective working relationships.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Identified issues, analyzed information and provided solutions to problems.
Social Media Manager
Gruppo Lo Conte
Frigento, Italy
07.2015 - 08.2016
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Worked with department personnel to deliver brand consistency in social media messages.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
Education
M.D. - Digital Marketing Specialist
24Ore Business School
Rome 04.2020 - 11.2020
M.D. - Political Science
University of Naples Federico II
Napoli 09.2011 - 12.2013
Master of Political Science - Political Science
Università Degli Studi Roma 3
Roma 09.2007 - 07.2011
Skills
Competitive analysis
Software
PhotoShop
Facebook Business Suite
Mailchimp
G-Suite
Hootsuite
ActiveCampaign
Canva
Hubspot
Certification
Scrum Fundamentals Certified by Project Management Institute
Timeline
Digital Marketing Strategist
Sostenabitaly
10.2022 - Current
Inbound Marketing Specialist by Hubspot
10-2022
CRM Specialist by MailerLite
10-2022
CRM Specialist
4books.com
01.2021 - 10.2022
M.D. - Digital Marketing Specialist
24Ore Business School
04.2020 - 11.2020
Social Media Manager
4books.com
01.2019 - 10.2022
Digital Media Marketing Manager
OlimonTel
05.2018 - 09.2018
Temporary Marketing Manager
Condor SpA
03.2018 - 04.2018
Project Manager
The Tech Alchemist LTD
01.2017 - 01.2020
Scrum Fundamentals Certified by Project Management Institute
01-2017
Social Media Manager
Gruppo Lo Conte
07.2015 - 08.2016
M.D. - Political Science
University of Naples Federico II
09.2011 - 12.2013
Master of Political Science - Political Science
Università Degli Studi Roma 3
09.2007 - 07.2011
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