Dennis Kayser

Providing SAP consulting support across Supply Chain and Sales processes for a major Italian manufacturing company. Worked on cross-functional activities involving the SD, MM, and PP modules.

• Supported day-to-day SAP operations, testing, and issue resolution across Sales & Distribution (SD), Materials Management (MM), and Production Planning (PP).
• Gained hands-on experience in a manufacturing plant, working directly on production planning activities (SAP PP) for over a month.
• Ensured smooth data and process flow across departments by collaborating with business users and technical teams.
• Adapted quickly to different project needs, maintaining a structured and analytical approach throughout.
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Skills: SAP S/4HANA | SD, MM, PP Modules | Production Planning | Supply Chain Processes | Functional Testing | Manufacturing Environment | Cross-functional Collaboration | Analytical Thinking

Managed the global e-commerce store across all core areas, including platform operations, content and catalog management, UX/UI coordination, SEO/SEM, and logistics workflows. Played a key role in ensuring the site’s functionality, commercial alignment, and continuous optimization.

• Led the end-to-end migration from Magento to Shopify Pro, covering business requirements gathering, UX/UI redesign coordination, full data migration, testing phases, and go-live.
• Managed daily operations of the online store: homepage, product pages, catalog updates, landing pages, promotions, and coupon setup.
• Optimized on-site SEO (metadata, structure, images) and supported SEM activities (PPC, product ads, retargeting), with ongoing performance analysis via Google Analytics and Ads.
• Integrated and monitored monetization tools such as Google AdSense, improving site performance through data-driven insights.
• Oversaw inventory visibility, stock tracking, and restocking in coordination with supply chain and warehouse teams.
• Worked closely with IT partners to resolve issues and enhance UX/UI and overall site usability.
• Maintained accurate product catalog and managed launches in line with the commercial and marketing calendars.
• Coordinated e-commerce photo shoots and special product activations.
• Conducted competitor benchmarking to inform digital strategy and content decisions.
• Collaborated with cross-functional teams (marketing, IT, merchandising) and external vendors to ensure smooth execution of all e-commerce initiatives.

Skills: Shopify Pro | Magento | E-commerce Platform Migration | SEO / SEM | Google Analytics & Ads | UX/UI Optimization | Inventory & Logistics Coordination | Catalog Management | Digital Merchandising | Project Execution | Cross-functional Collaboration

Creator and manager of Ilbook, a marketplace app dedicated to buying and selling books among students. Since its launch, the app has grown to over 10,000 listings and achieved #3 ranking in the Books category on the Italian App Store on launch day.

• Conducted competitor analysis to identify market opportunities and inform product development.
• Designed and developed UI/UX for both website and app using Adobe XD, focusing on user-centered experience.
• Managed outsourced development team to ensure timely delivery and quality standards.
• Created and managed social media channels (Instagram, YouTube) to build community engagement and brand awareness.
• Planned and executed promotional campaigns to drive user acquisition and retention.
• Developed and maintained the website, ensuring alignment with app features and marketing strategies.
• Handled customer and partner communications to support user needs and grow the platform.