EDDA OPRANDI
Milano
Overview
10
10
years of professional experience
Work History
Head of PR and Communication
Gucci
10.2023 - Current
- Develop and implement comprehensive PR strategies to enhance brand visibility and reputation in Southern Europe.
- Cultivate and maintain strong relationships with key media outlets, journalists, and influencers to ensure positive and widespread coverage.
- Plan, coordinate, and execute high-profile events, including product launches, fashion shows, and exclusive KOL and VIP gatherings.
- Manage KOLs partnerships and collaborations to amplify brand reach and engagement across various digital and social media platforms.
- Handle crisis communication and manage public perception during any potential brand controversies.
- Collaborate with cross-functional teams, including marketing, sales, and design, to align PR activities with overall brand objectives and campaigns.
- Identify and leverage emerging PR trends and opportunities to keep the brand at the forefront of the fashion industry.
- Ensure consistent brand messaging and image across all PR activities and materials in the Southern European region.
PR Manager EMEA and US
ROGER VIVIER
10.2017 - Current
- Develop a communication plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print and online media
- Manage media inquiries and interview requests for the creative director
- Manage all the PR activities and cultivate new contacts within business and industry media
- Evaluate opportunities for partnerships and sponsorships
- Build relationships with thought leaders to grow industry awareness
- Co-work with the digital department for the digital campaigns' creation
- Manage and develop brand events, fashion week, in-store events and pop up
- Coordinate and manage the external agencies for event production
- Coordinate US\Asia for special projects.
Press Assistant WW
GIAMBATTISTA VALLI
05.2016 - 10.2017
- Manage media requests and celebrity endorsement
- Organize fashion shows and events
- Contribute to social media content creation (Facebook and Instagram)
- Monitor, analyze and communicate PR results
- Assist the lookbook's shootings.
Fashion Coordinator
CONDE NAST ITALIA
09.2015 - 04.2016
- Fashion correspondent for the Italian press on the French market
- Manage the logistic of the shopping's requests
- Assist the coordination and the logistic of fashion shows, events, press days for Conde Nast Italy
- Organize the production and the organization of shootings
- Well knowledge and good relationship with all the press offices.
Product Development Intern
MARY KATRANTZOU
06.2014 - 09.2014
- Assist the product line cycle from the concept to the final product
- Co-operation to the research and development of fabrics and garments
- In charge of for suppliers relationships
- Develop orders and pricing.
Education
MA Fashion and Luxury Brand Management -
Istituto Marangoni
London01.2015
BA Business and Management of Arts, Culture and Fashion -
Università Cattolica Del Sacro Cuore
Milan09.2012
Skills
- Microsoft Excel
- Communication
- Microsoft Office
- Ability to Work in a Team
- Communication Skills
- Initiative and Problem-solving
Abilities - Languages
- Italian : Mother Tongue
- French : Fluent
- English : Fluent
- Spanish : Intermediate
Personal Information
Date of Birth: 01/07/1990
Timeline
Head of PR and Communication
Gucci
10.2023 - Current
PR Manager EMEA and US
ROGER VIVIER
10.2017 - Current
Press Assistant WW
GIAMBATTISTA VALLI
05.2016 - 10.2017
Fashion Coordinator
CONDE NAST ITALIA
09.2015 - 04.2016
Product Development Intern
MARY KATRANTZOU
06.2014 - 09.2014
MA Fashion and Luxury Brand Management -
Istituto Marangoni
BA Business and Management of Arts, Culture and Fashion -
Università Cattolica Del Sacro Cuore