Edoardo Premuda

• Managed €5.2MM portfolio across 13 key endemic/non-endemic accounts, driving +72% YoY revenue growththrough innovative digital advertising strategies (Brand Days, DSP, Link-out campaigns).

• Led EU-wide strategic initiatives, generating incremental revenues (+€700K Display, +€400K Sponsored Ads) despite challenging market conditions.

• Appointed EU5 Hybrid Lead for Haier, securing the first-ever EU-wide Direct Advertising Agreement (+56% YoY investment growth) and establishing Amazon as a strategic media partner.

• Conducted strategic coordination between Retail and Ads teams, optimizing budget allocations and strengthening key client relationships.

• Managed a P&L of €24.6MM, delivering +109% YoY revenue growth through strategic vendor negotiations and optimized inventory management.

• Led EU-wide initiatives, achieving annual savings of €554K (concession reductions) and operational efficiency improvements (4,900 hours saved via offshoring projects).

• Significantly enhanced vendor performance, profitability, and satisfaction through proactive cross-functional coordination and strategic planning.

• Delivered substantial revenue growth of cross-category vendors (+63% Kitchen, +109% MDA YoY) through strategic marketing and promotional initiatives.

• Secured €4.9MM incremental revenue, significantly enhancing category profitability by negotiating favorable vendor terms and optimizing product assortment.

• Improved operational efficiency and profitability via process optimization, vendor negotiations, and effective inventory management.

• Managed key retail accounts, delivering significant orders totaling €12MM and increasing regional brand visibility by 60%.

• Enhanced operational efficiency through development and implementation of automated reporting systems.

• Successfully increased YoY revenue growth by securing strategic sales agreements and optimizing marketing processes.