Elena Ferlisi
Novi Ligure
Profilo professionale
Luxury Retail Manager with a solid track record of measurable success in driving store positioning, developing high-performing teams, and embedding a strong client-centric culture.
Recognized for delivering consistent business results through strategic execution, operational excellence, and a clear focus on customer experience and team performance
Panoramica
12
12
years of professional experience
Esperienza lavorativa
Store manager
VALENTINO
Serravalle Scrivia, AL
2025.09 - 2026.03
- Delivered a best-in-class customer experience, strengthening client loyalty and ensuring full alignment with luxury brand standards
- Led talent development and team growth, fostering a high-performance culture through coaching, mentoring, and succession planning
- Drove commercial performance through KPI optimization, strategic sales execution, and a strong results-oriented mindset
- Managed and expanded client portfolio through advanced clienteling strategies, enhancing retention and lifetime value
Store Manager
VERSACE
Milano, La Rinascente, MI
2023.10 - 2025.08
- Positioned the store as #3 in Europe for turnover, following Montenapoleone and Piazza di Spagna, ranking #1 in Europe for leather goods sales
- Oversaw the management of 5 retail corners, ensuring consistent brand standards, operational excellence, and commercial performance across all locations
- Led people development for a team of 20, building and coaching high-performing teams while driving engagement and succession planning
- Cultivated and expanded a VIP client portfolio through tailored clienteling strategies and elevated relationship management
Store Manager
BALENCIAGA
Milano, La Rinascente , MI
2022.09 - 2023.10
- Led the management of three strategic retail corners within a high-profile flagship environment, ensuring full alignment with brand standards and commercial objectives
- Directed and developed a team of 35 employees, fostering a high-performance culture through coaching, engagement, and talent development
- Achieved 2nd position in Europe for turnover, driving exceptional commercial performance through strategic execution and KPI optimization
- Elevated client-centric experience through bespoke service, strengthening client loyalty and enhancing overall brand perception
Store Manager
BALENCIAGA
Sanremo, The mall Outler, IM
2019.06 - 2022.09
- Contributed to achieving the #1 outlet in Europe, driving strong commercial performance
- Led the outlet start-up and overall coordination, ensuring a smooth and successful launch
- Recruited, onboarded, and structured a team of 15 employees to support business growth
- Drove team development through coaching, performance management, and continuous feedback
- Built and expanded a strong client portfolio through targeted clienteling strategies
Dual Site Store manager
Brooks Brothers
Castel Romano outlet/Serravalle Design Outlet
2014.07 - 2019.06
- Coordinated two stores, Castel Romano and Serravalle Scrivia, with base in Serravalle
- Managed and developed a team of approximately 30 employees across both locations
- Drove results across both doors, ranking among the top 2 outlets in Europe
- Led the opening of four outlet start-ups: Palma de Mallorca, Las Rozas Village, La Roca Village, and Parndorf outlet.
- Recruited, trained, and supported teams on-site for up to 6 months, ensuring strong performance and continuity
Competenze
Team Development Leadership
Business Results
Client-Centric Approach Customer Experience
Clienteling VIP Portfolio Development
Business Performance Results-Driven Strategy
KPI Analysis Commercial Optimization
Retail Operations Operational Excellence
Lingue
Inglese
Esperto
C2
Italiano
Madrelingua
C2
Francese
Intermedio
B1
Cronologia
Store manager
VALENTINO
2025.09 - 2026.03
Store Manager
VERSACE
2023.10 - 2025.08
Store Manager
BALENCIAGA
2022.09 - 2023.10
Store Manager
BALENCIAGA
2019.06 - 2022.09
Dual Site Store manager
Brooks Brothers
2014.07 - 2019.06