Elena Laraspata

. Drive Store sales and assume direct accountability for the Store
. Work with Area Manager and employees to identify opportunities in and outside the Store and develop solutions and action plans for idea implementation
. Overseeing staff performance, utilise networking and positive inspiration to
empower associates within sales-driven service
. Hire, train and coach employees to maximise performance in customer service and daily tasks
. Ensure proper inventory management and control, supervise and maintain proper stock levels
Monitor product availability levels throughout the day and replenish stock to avoid missed opportunities
Ensured visually appealing, effective product displays using proven experience in visual merchandising.
Handle customer service issues to maintain a satisfactory customers base and excellent customer service
Manage Omni-channel orders and post-shipping processes

• Developed a team-oriented environment by implementing effective leadership strategies.
• Coached underperforming employees improving their job performance significantly.
• Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
• Resolved customer complaints effectively, protecting the store's image and consumer relationships.
• Monitored inventory levels consistently to avoid stock shortages or overages.
• Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
• Oversaw visual merchandising efforts that enhanced overall store appearance.
• Handle customer service issues to maintain a satisfactory customers base and excellent customer service
• Continually seeing ways of increasing customer loyalty, retention, satisfaction and spend
• After Sale Service: monitor processes for customers repairs
  Manage Omni-channel orders and post-shipping processes

. £3M per year, 10 team members
. Responsible for all aspects of the concession area, for the running of the business, optimising and sustain sales performance
. Weekly reports to Area Manager and HO (trade reports, timesheets, security reports, H&S)
. Engage with key stakeholders across the Company and Harrods to develop positive and productive relationships
. Liaise with internal and external authorities as necessary- Marketing, HR, Recruitment, Retail
. Recruiting staff, probation reviews, appraisals, employee disciplinary
. Work with the merchandising team and utilise support as required to maximise sales opportunities
Team trainings, accountable for ensuring the concession's team delivers an enriched customer experience aligned to the Company and Harrods strategy
. Engage, develop and maintain key relationships with existing and new clients (working with Client Service Specialist to organise events)
. Promote outstanding customer service standards to enhance in-store experiences and grow company reputation and profits.

. work alongside the Concession Manager to oversee all the aspects of the business

3M annual turnover, 12 members of staff
Improve store ability to meet and exceed customer expectations, through careful trend and stock monitoring.
Demonstrate company core values in management and leadership, working with respect, honesty, integrity, inclusion and safety of others.
Create and deliver daily schedule assignments to staff members through
motivational team meetings.
Train new staff on store procedures and policies, developing knowledgeable, confident teams.
Delivered training and appraisals to build staff performance.
Oversee inventory tracking, management and counts, maintaining accurate stock

Assistant Concession Manager | Max Mara Harvey Nichols 07/2014 - 08/2016
2M a year, 5 team members

In July 2014 I was offered an opportunity within Max Mara for an Assistant Manager position in Harvey Nichols
The transition from the Flagship Store to the Department Store represented advancement, progress as well as a different occasion to expand my career

Senior Sales Assistant | Max Mara Old Bond Street 02/2013 - 07/2014
My International transfer has been a wonderful opportunity
Provide customers with detailed information about products while learning about personal needs, budget and desires of each person.
Monitor display stock levels, replenishing for consistently well-stocked sales floor.
Foster positive relationships with customers to enhance loyalty and retention.
Address customer enquiries and concerns, facilitating decision-making and minimising hesitation.
Process sales, exchange and refund transactions efficiently to reduce customer waiting times.
Action transfers across national and international Stores to reliably meet delivery requirements.

Departmental Manager | Max Mara - Milan 01/2008 - 01/2013
Store annual turnover of 23M
Managing 20-25 staff members

• Developed department goals aligned with company vision.
• Delegated assignments to maximise individual strengths.
• Fostered positive work environment, enhancing team cohesion.
• Established key performance indicators to monitor progress.
• Organised department tasks for increased productivity.

• Assisted customers with product selection for optimal satisfaction.
• Ensured stock replenishment in a timely manner to maintain product availability.
• Demonstrated products effectively leading to increased sales conversions.
• Conducted daily inventory checks to manage stock levels accurately.
• Offered personalised shopping advice to enhance customer experiences.
• Learnt about new products quickly, providing comprehensive guidance to customers.
• Monitored trends in consumer behaviour with keen attention to detail.