ELENA LONGHI

I'm an entrepreneur who started her award-winning business in 2014 driven by passion, strong motivation and initiative to achieve business objectives, communication and dynamic interpersonal skills, resistance to stress, operational and decision-making autonomy.

• Created organization's mission and vision statements.
• Collections Design and Product Development.
• Research and Buying of leathers and accessories;
• Created organization's mission and vision statements.
• Developed, established and maintained strong relationships with suppliers, customers, vendors and strategic partners.
• Represented organization at industry conferences and events
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Conducted target market research to scope out industry competition and identify advantageous trends.

• TV scenario analysis, profile audience, use of all market research software/tools to gather, analyze and interpret data.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Performed market segmentations, targeting and positioning for each product line.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Monitored marketing and sales trends to generate forecasts and measure effectiveness of campaigns.

• Discussed communication and ADV goals with clients to define budget needs.
• Negotiated rates with media sales companies.
• Bought advertising space in all media channels.
• Identified appropriate marketing channels and target customers for campaigns.
• Tracked key performance indicators to measure success of media campaigns.
• Conducted primary and secondary research to better understand customer needs and behaviors.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Used various market research tools and software to process, analyze and interpret data.
• Assembled reports and presentations to share insights communication results with clients.