Profilo professionale
Panoramica
Esperienza lavorativa
Istruzione
Competenze
LANGUAGES
KEY STRENGTHS
Hobby e interessi
Cronologia
Generic
ELEONORA BOSCATI

ELEONORA BOSCATI

Milano,MI

Profilo professionale

Marketing & Client Engagement Manager
Marketing professional with expertise in omnichannel campaigns, VIP activations, high-impact events, and strategic brand partnerships. Data-driven and results-oriented, focused on driving customer engagement, loyalty, and lifetime value (CLV). Proven ability to lead teams, manage budgets, and execute marketing strategies that deliver measurable brand growth across multiple markets.

Panoramica

13
13
years of professional experience

Esperienza lavorativa

Client Engagement & CRM Manager

SLOWEAR S.p.A.
2024.04 - 2026.04
  • Lead global client activation strategies across omnichannel touchpoints (retail, digital, events), driving acquisition, retention, conversion, and client upgrading
  • Design and execute strategic marketing initiatives, including exclusive VIC experiences, events, partnerships, and premium gifting programs, to drive customer engagement, loyalty, and brand growth. Leverage brand storytelling, high-impact client interactions, and measurable campaign outcomes to strengthen relationships and maximize long-term value
  • Manage the CRM lifecycle, including segmentation, targeting, retention, and loyalty programs, leveraging data to deliver personalized marketing campaigns and structured client journeys
  • Monitor KPIs for acquisition, retention, conversion, and upgrading, and optimize strategies based on insights
  • Oversee CRM database quality and collaborate with BI & IT teams to ensure accurate data and actionable insights
  • Drive adoption of clienteling tools across stores through coaching and team enablement
  • Manage clienteling budgets and performance reporting, aligning initiatives with business objectives
  • Implement premium client experiences and lifecycle campaigns that optimize ROI, engagement, and customer lifetime value
  • Plan and coordinate local and global events, emphasizing brand storytelling, high-impact engagement, and measurable results
  • Manage company sales (Family & Friends)

CRM Marketing Manager

PRIMADONNA S.p.A.
2022.03 - 2024.03
  • Developed and executed omnichannel marketing strategies across retail, e-commerce, and social channels, driving customer acquisition, retention, and engagement
  • Designed and managed loyalty and CRM-driven campaigns to maximize customer lifetime value and conversion
  • Oversaw marketing budget allocation and execution of ATL and BTL campaigns, optimizing ROI and campaign impact
  • Analyzed KPIs and customer journey data to inform marketing decisions and continuously improve campaign performance
  • Collaborated with cross-functional teams to align data-driven insights with marketing initiatives, enhancing campaign targeting and brand experience

CRM Manager

NASHI ARGAN
2021.07 - 2022.02
  • Developed and executed digital and offline marketing campaigns to drive customer acquisition, retention, and engagement
  • Built and maintained a unified omnichannel customer database to enable personalized marketing initiatives and data-driven decisions
  • Managed content creation and deployment across newsletters, landing pages, and other communication channels
  • Monitored campaign performance and KPIs, leveraging insights to optimize marketing ROI and customer engagement
  • Collaborated with cross-functional teams to ensure consistent brand messaging across all channels

CRM Marketing Supervisor

GUESS EUROPE SAGL
2019.05 - 2020.11
  • Manage the CRM lifecycle, including segmentation, targeting, retention, and loyalty programs, delivering personalized campaigns and structured client journeys
  • Lead the development and rollout of a world-class CRM system in 500+ EMEA stores (owned and franchise), ensuring adoption, consistency, and data quality
  • Conduct data analysis and generate insights on sales trends, customer behavior, and campaign performance to optimize marketing strategies and maximize ROI, engagement, and CLV
  • Develop and execute CRM action plans integrated with e-commerce and local marketing initiatives to drive acquisition, retention, and client upgrading
  • Manage CRM, marketing, and program budgets, coordinating allocation, performance tracking, and ROI optimization
  • Coordinate a team of 3 and drive clienteling tools adoption through coaching, training, and cross-functional enablement
  • Manage and deliver brand and communication strategies across all customer touchpoints to increase brand awareness and engagement
  • Oversee content management, including editorial calendars, newsletters, landing pages, SMS campaigns
  • Manage production of photos and videos in studios and locations with internal and external partners, including shooting, post-production coordination, print management, and creation of communication materials for stores (video, radio, leaflets)
  • Plan and execute events, VIP activations, and sponsorships, ensuring high-impact engagement and measurable outcomes
  • Oversee CRM data, marketing automation, and analytics platforms, ensuring accuracy, integration, and actionable insights to support campaigns and segmentation

CRM Marketing Consultant

CATALINA MARKETING
2013.07 - 2019.05
  • Delivered data-driven marketing strategies and executed campaign activation plans to drive sales and customer engagement
  • Monitored sales trends, campaign performance, and ROI, optimizing initiatives based on insights
  • Managed customer targeting and segmentation, leveraging data to enhance personalization and campaign effectiveness

Istruzione

Master - Marketing, Communication & Digital Strategy

Sole 24 Ore Business School
2016-11

Bachelor's Degree - Communication

Università Cattolica del Sacro Cuore
Milan
2012-01

Competenze

  • Marketing Strategy & Campaign Planning

  • Omnichannel Marketing & Customer Journey

  • Performance Marketing & KPI Analysis

  • Data-Driven Marketing & Insights Generation

  • Budget Planning & Marketing Performance Management

  • Marketing Tools (Salesforce, Power BI, Qlik, MicroStrategy)

  • Cross-functional Team Leadership

  • Stakeholder Management

  • Project Management & Execution

LANGUAGES

Italian: Native
Esperto
English: Professional
Esperto
Spanish: Professional
Avanzato

KEY STRENGTHS

  • Marketing Strategy & Campaign Planning – Design and execute omnichannel campaigns to drive acquisition, retention, engagement, and growth
  • Client Engagement & Loyalty Programs – Develop personalized journeys, VIP experiences, and loyalty initiatives to maximize CLV and brand advocacy
  • Data-Driven Marketing & Analytics
  • Event & Partnership Management – Plan and coordinate high-impact events, collaborations, and activations to enhance brand presence and engagement
  • Budget Planning & KPI Monitoring
  • CRM & Marketing Tools – Utilize Salesforce, Oracle, and clienteling platforms to support targeted campaigns and client engagement
  • Cross-Functional Leadership – Coach and align teams across marketing, retail, and e-commerce to deliver strategic objectives
  • Omnichannel Activation – Lead global retail, digital, and event activations to strengthen customer engagement and brand impact

Hobby e interessi

Theatre Student

Cronologia

Client Engagement & CRM Manager

SLOWEAR S.p.A.
2024.04 - 2026.04

CRM Marketing Manager

PRIMADONNA S.p.A.
2022.03 - 2024.03

CRM Manager

NASHI ARGAN
2021.07 - 2022.02

CRM Marketing Supervisor

GUESS EUROPE SAGL
2019.05 - 2020.11

CRM Marketing Consultant

CATALINA MARKETING
2013.07 - 2019.05

Master - Marketing, Communication & Digital Strategy

Sole 24 Ore Business School

Bachelor's Degree - Communication

Università Cattolica del Sacro Cuore

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ELEONORA BOSCATI