Elisa Cirrincione
wechat: elisacirrincione95
Profilo professionale
Dynamic and results-driven Sales & Marketing Manager with over 4 years of international experience in the luxury design and cosmetics packaging industries. Proven expertise in brand strategy, market analysis, lead generation, and sustainable product launchesacross Italy, China and Germany. Strong background in APAC market development, and digital marketing campaigns. Fluent in Italian, English, and Mandarin.
Panoramica
4
4
years of professional experience
Esperienza lavorativa
Business Development Manager
JYX Packaging
remote
2025.10 - ad oggi
- Promoted from managing packaging development projects to leading broader business development initiatives across multiple luxury cosmetic brands and channels.
- Expanded responsibilities to include strategic planning, key account management, and cross-functional leadership.
- Took a pivotal role in international expansion initiatives, including support for new market entries.
- Collaborated directly on the opening of the brand’s Paris showroom, coordinating visual merchandising, product displays, and launch events with marketing and operations teams.
- Managed project timelines, budgets, and milestones, coordinating cross-functional teams (R&D, marketing, supply chain, quality) to ensure successful product launches.
E-commerce and client manager
Dreame Ltd
Suzhou, China
2025.06 - 2025.10
- Managed end-to-end e-commerce operations across multiple platforms (brand website, marketplaces, resellers), ensuring smooth daily performance and achievement of sales targets.
- Developed and executed digital merchandising strategies, including product listings, pricing, promotional campaigns, and online catalog optimization for haircare and styling products.
- Coordinated stock planning with supply chain and warehouse teams, ensuring product availability and minimizing out-of-stock occurrences.
- Monitored and improved key e-commerce KPIs (conversion rate, average order value, customer retention, and cart abandonment rates).
- Worked with the creative team to ensure accurate and compelling product descriptions, imagery, and branding assets.
- Presented product lines, new launches, and promotional plans to clients to support sell-in and sell-out performance.
- Managed client onboarding, contract follow-up, order coordination, and after-sales support.
Sales Manager
JYX Packaging
Bensheim, Germany
2024.05 - 2025.06
- Led end-to-end packaging development projects for cosmetic, skincare and fragrances products, collaborating closely with contract fillers, suppliers, and brand partners.
- Managed cross-functional teams including German R&D, marketing, supply chain, and quality assurance to ensure packaging design, functionality, and production met brand standards.
- Communicate directly with the Chinese production facility and translating CH-EN and EN-CH to adjust the processing and packaging schedule as needed to achieve daily output goals
- Developed project timelines, budgets, and milestones, ensuring all packaging launches were delivered on time, on spec, and within budget.
- Negotiated and managed contracts with fillers and suppliers, ensuring compliance with quality, safety, and regulatory requirements in the luxury cosmetics sector.
- Coordinated prototype development, testing, and approvals, ensuring packaging solutions were aligned with brand identity and consumer experience expectations.
- Conducted market research and trend analysis to inform innovative packaging concepts and maintain competitive advantage in the premium beauty segment.
- Provided data-driven reports and recommendations to senior management on packaging project performance, cost optimization, and supplier selection.
- Strengthened strategic partnerships with brands and external suppliers to foster long-term collaboration and sustainable business growth.
Sales Manager
Elite Stone
Verona, Italy
2023.05 - 2024.04
- Identified and generated new leads in the APAC region, contributing to a 20% annual sales increase.
- Management of CRM software in order to track sales trends and collect data for digital marketing activities and forecast product sales and achieved quarterly and annual sales objectives;
- Organization of the whole sales process of raw materials and semi-finished products, starting from the materials' proposal, stone selection, price negotiation and order placement, to the final shipment;
- Overseeing of the R&D department for the development of technical solutions for bid invitations promoted by multinational companies of real estate, fashion, retail, hotellerie and yacht industry;
- Mentored employees in successful selling techniques and encouraged cross selling additional products and services;
- Planned and executed promotional in store events to increase business and sales, enhancing collaborations with local and international brands of furniture, interior and home appliances sectors
Sales Account Executive
Elite Stone
Verona, Italy
2021.05 - 2023.03
- Acted as key point of contact for the company, ensured a high standard of customer service by discussing technical problems or repairs required and recommending suitable products;
- Organization and management of domestic and international trade shows of both marble and interior design industry; email marketing and content creation on social networks account on LinkedIn, Instagram, Facebook and Pinterest; leaded the development and implementation of SEO strategies both for the institutional website and the e-commerce platform to expand the online presence of the company;
- Research and identification of potential funding sources, including grants, loans, and investment opportunities; developed managing budgets, financial reports, and forecasts to track funding and expenditures for different projects;
- selected as the main stakeholder for the opening of the new branch in Dubai "Calacatta Marble Fze": development of a three years budget plan, including logistic, inventory, human resources, marketing and promotion costs.
Istruzione
Artificial Intelligence for marketing -
Talent Garden Academy
Milan, Italy2024-12
Master of International Management - Language and Management to China
Ca' Foscari University
Venice07.2020
Advanced Chinese Language program - Business Chinese
Jilin Huaqiao University 吉林华侨外国语学院
Changchun, China07.2018
Bachelor of Arts - Languages, cultures and society of Asia and Mediterranean Africa
Ca' Foscari University
Venice11.2017
Competenze
- Sales & Lead Generation
- Brand Strategy & Positioning
- Market Analysis & APAC Development
- KOL Partnerships & Social Media Campaigns
- E-commerce & CRM Management
- Sustainable Packaging Design
- Virtual Reality Applications
- Artificial Intelligence in Marketing
Languages
- Italian – Native
- English – Advanced
- Chinese (Mandarin) – Advanced
- German – Beginner
- Spanish – Advanced
Awards and recognitions
- Scholarship Winner, D-TEM Academy: Digital Temporary Export Manager, Italian Trade Agency (97/100)
- Project Winner, "ALL - Export Managers II Edition", for market entry strategy in Russia.
Cronologia
Business Development Manager
JYX Packaging
2025.10 - ad oggi
E-commerce and client manager
Dreame Ltd
2025.06 - 2025.10
Sales Manager
JYX Packaging
2024.05 - 2025.06
Sales Manager
Elite Stone
2023.05 - 2024.04
Sales Account Executive
Elite Stone
2021.05 - 2023.03
Artificial Intelligence for marketing -
Talent Garden Academy
Master of International Management - Language and Management to China
Ca' Foscari University
Advanced Chinese Language program - Business Chinese
Jilin Huaqiao University 吉林华侨外国语学院
Bachelor of Arts - Languages, cultures and society of Asia and Mediterranean Africa
Ca' Foscari University