EMANUELA GRICIA
Milan,MI
Summary
Driven Merchandising Manager with a strong background in WHS and Franchising sales, with decennial experience in the luxury fashion business. Effective in ensuring consistency between the brand image and the store network assortments in the EMEAIR perimeter, developing strategic plan for each showroom/collection, cascading product trainings across the Franchising and Wholesale network, working closely in the organization of events from a collection standpoint. Managing and motivating one resource in charge of reporting and operational support. Proved to be a valuable team player, inspiring others to be passionate about the collection and brand, having excellent communication and time management skills.
Overview
15
15
years of professional experience
Work History
EMEA Wholesale and Franchising Merchandising Manager
Gucci
03.2019 - Current
- In charge of the Merchandising activities related to EMEAIR Wholesale and Franchising for the Gucci adult and children collections
- Working closely with WW merchandising to initiate and develop actions to ensure the alignment of the orders with the Brand seasonal focuses and themes
- Increasing sales by developing seasonal strategic merchandising plan for each showroom event
- Optimizing product placement by revising the buying of Franchisee and main Wholesale accounts
- Targeted seasonal activities to ensure consistency between the brand image and the store assortments
- Managing inventory levels effectively to minimize stock shortages and overstocks
- Revision of the Franchisee store layout along with VM team for refurbishments and new openings
- In charge of the buying of curated product selection for seasonal pop ups and special events
- In charge of product trainings for all the Indirect Channel Network
- Collecting market and competitors feedback for seasonal reporting for the board
- Collaborating with marketing team for the correct product placement in indirect marketing campaigns
- Managing and mentoring one resource to cover effectively all EMEA network and achieve high performance
Local Buyer
Gucci
11.2017 - 03.2019
- Responsible for the development of the new role of buyers dedicated to a specific market
- Participation to the Seasonal Buying events in Milan ensuring a granular approach for the market of reference
- Managing plans for stock levels, react quickly to change/demand, redirections and transfers
- Optimize the product offer within the regional retail network to maximize sales results
- Store visits within the UK & Ireland network to implement actions to improve performances
- Ensuring communication with Store and Department Managers daily regarding hits or misses
- Liaise frequently with Area Manager and VM team to maximize business and identify growth opportunities
- Perform competitive research and analysis
- Cascading collection trainings to the store network
- In November 2018 this project was extended to Russia and France
Sales Manager Western Europe
Gucci (LGI SA)
05.2015 - 10.2017
- In charge of the distribution of the Men's, Women's and Kids collections for Switzerland, Austria, Germany, Scandinavia, Holland, Belgium, United Kingdom, Ireland, France and Spain
- Evaluation of new business opportunities and development of client network
- Increasing sales by developing and implementing effective sales strategies and negotiations
- Monitoring deliveries and take actions to ensure correct distribution of merchandise
- Performing weekly sell thru analysis for the major E-commerce accounts
- Performing seasonal reports related to new trends and competitors withing the WHS network for the board
- Provide collection recaps after sales campaigns addressing collection strengths and opportunities
- In charge of the development and coordination of seasonal special project activations with main partners (Browns, The Corner...)
Italy Wholesale & Franchising Area Manager
Gucci (LGI SA)
09.2012 - 05.2015
- Visiting existing and potential clients
- Evaluation of new business opportunities and development of client network
- Meeting sales targets
- Budget forecasting
- Participating in the organization and management of the sales campaign
- Franchising channel development and analysis of KPI and sales performance.
Italy Wholesale Area Manager Assistant
Fendi
06.2011 - 09.2012
- Work closely with the WW Group Wholesale Director to communicate and apply company strategies
- Manage wholesale special orders and replenishments working closely with the Customer Service Dept
- Participation to the Seasonal Sales Campaign in Rome and Milan
- Managing daily operations for optimal performance, ensuring timely completion of tasks and projects
Assistant Wholesale Dept. (internship)
Fendi
05.2010 - 05.2011
- Support in the management of Italian, European, Middle Eastern and South American accounts
- Support during selling campaigns
- Managing orders/replenishments
Press officer
Giuseppe Zanotti Design
09.2008 - 10.2009
- Make contact with journalists, stylists, celebrities
- Enhanced media coverage by developing and maintaining strong relationships with journalists and stylists
- Event organization and sponsorship
- Coordinating mailings, events, loans for fashion shows
- Taking regular press appointments
- Managing the UK showroom
Education
Fashion Buying and Merchandising -
London College of Fashion
10.2009
Ba Hons in International Business - Fashion & Luxury Goods Management
European School of Economics
07.2008
Skills
- PC & MAC (Excel, Word, Power Point, Outlook…)
- Negotiations
- Inventory Management
- Merchandise Selection
- Merchandise Planning
- Attention to Detail
- Monitoring Sales
- Visual Merchandising
- Team Leadership
Languages
Italian (mother tongue)
English (advanced)
French (elementary)
Leisure Activities
Travelling, sports and outdoor activities, reading
Personal Information
- Date of Birth: 01/02/84
- Nationality: Italian
Timeline
EMEA Wholesale and Franchising Merchandising Manager
Gucci
03.2019 - Current
Local Buyer
Gucci
11.2017 - 03.2019
Sales Manager Western Europe
Gucci (LGI SA)
05.2015 - 10.2017
Italy Wholesale & Franchising Area Manager
Gucci (LGI SA)
09.2012 - 05.2015
Italy Wholesale Area Manager Assistant
Fendi
06.2011 - 09.2012
Assistant Wholesale Dept. (internship)
Fendi
05.2010 - 05.2011
Press officer
Giuseppe Zanotti Design
09.2008 - 10.2009
Fashion Buying and Merchandising -
London College of Fashion
Ba Hons in International Business - Fashion & Luxury Goods Management
European School of Economics
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