Emiliano Genorini
Bareggio
Summary
Emiliano Genorini is an experienced sales and product manager specializing in analytical instruments. He has held leadership roles at Viavi Solution Italia, Bruker Italia, and Thermo Fisher Scientific, achieving significant market growth and managing international sales teams
Overview
26
26
years of professional experience
Work History
EMEA and LATAM MicroNIR Sales Manager
Viavi Solution Italia S.r.l.
07.2015 - Current
- Company Overview: Analytical instruments
- Strategic Leadership: Leading the sales channel distribution network across Europe, the Middle East, Africa, and Latin America
- Market Expansion: Introducing innovative MicroNIR sensors into the pharmaceutical and food markets, focusing on handheld applications and process monitoring/control in the pharmaceutical industry (PAT)
- Performance Management: Achieving significant sales growth, with an 80% increase in the first year and an average of 30% growth over the last four years
- Team Development: Leveraging previous experience to establish a strong market presence and drive sales performance, mentoring and developing sales teams
Professor of Chemometry
Università degli Studi - Faculty of Pharmacy
01.2004 - Current
- Company Overview: Academic
- Educational Leadership: Teaching a 24-hour course on chemometry, focusing on the application of statistical methods to chemical data
- Curriculum Development: Providing students with practical knowledge and skills in multivariate analysis and data interpretation
QC and PAT NIR Product Manager
Bruker Italia S.r.l.
01.2008 - 07.2015
- Company Overview: Analytical instruments
- Product Management: Introducing NIR product line to the market, focusing on quality control (QC) and process analytical technologies (PAT) for pharmaceutical companies
- Sales Leadership: Enhancing knowledge in spectroscopy instruments and leading a sales team to achieve market leadership in the NIR business within the pharmaceutical sector
- Market Growth: Achieving a 10% annual growth in the pharmaceutical market and a 35% annual growth in the food and feed market over the last five years
- Operational Management: Managing marketing, budget, margins, investments, and forecasts to ensure business objectives are met
European/Middle East NIR Product Manager
Thermo Fisher Scientific S.p.A.
03.2001 - 01.2008
- Company Overview: Analytical instruments
- Technical Leadership: Initially working as an Application Specialist for molecular spectroscopy (UV-VIS, IR, NIR, and Raman)
- Project Management: Conducting instrument demonstrations, method feasibility studies, validation, training, and organizing seminars/workshops
- Product Management: Managing the NIR product line and leading local teams from January 2004 to October 2006
- Regional Leadership: Overseeing the European and Middle East NIR product management from November 2006 to January 2008
QC Analyst
Patheon Italia S.p.A.
03.1999 - 02.2001
- Company Overview: Pharmaceutical
- Quality Assurance: Conducting pharmaceutical analysis of raw materials, packaging, and finished dosage forms
- Process Improvement: Writing standard operating procedures (SOPs), method validations, cleaning validations, stability studies, and audits
- Operational Knowledge: Gaining comprehensive knowledge of pharmaceutical manufacturing processes, including tablet, granulate, syrup, and lyophilized ampoule production
Education
Degree in Chemistry - Specialization in Analytical Chemistry
10.1998
- Research and Analysis: Analysis of nitrate, carbonate in particulate atmospheric matter (PM10 and PM2.5) using IR spectra and chemometric analysis (PCA, SIMCA, Discriminant Analysis, PLS).
- Efficiency Improvement: Reducing analysis time and increasing the frequency of pollutant mapping.
High School Diploma - in Chemistry
07.1992
Industrial Chemistry: Specialization in Industrial Chemistry.
Professional Development: English training, GMP/GLP-SOP, HPLC, NIR Spectroscopy, UV-VIS Spectroscopy, Raman Spectroscopy, budget management, marketing, chemometry.
Skills
Relationship building
Sales team training
Goals and performance
Product knowledge
Sales expertise
Sales presentations
Motivational skills
Direct sales
Sales process and planning
Sales tracking
Goal setting
Account management
Rapport and relationship building
Analytical problem solver
Analytical Chemistry
Method Development
ICH Validation
Spectroscopy
Chromatography
Process Analytical Technologies (PAT)
Multivariete Analysis
Chemometry
Additional Information
Validation on UV VIS instruments, Identification of raw materials by NIR, Validation of NIR methods following EP, USP, and EMEA guidelines, Moisture analysis in lyophilized powders by NIR, NIR spectroscopy to analyze blend uniformity in pharmaceutical solid dosage forms, Use of FT-NIR and FT-Raman Spectroscopy for the facile analysis of a topical pharmaceutical formulation, Use of NIR Spectroscopy to analyze crystalline forms, Listening to music and photography, Running, Cycling, Skiing, Soccer, Tennis, Golf
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Personal Information
- Date of Birth: 02/20/73
- Nationality: Italian
Desired Employment - Occupational Field
Product management / Sales management
Timeline
EMEA and LATAM MicroNIR Sales Manager - Viavi Solution Italia S.r.l.
07.2015 - Current
QC and PAT NIR Product Manager - Bruker Italia S.r.l.
01.2008 - 07.2015
Professor of Chemometry - Università degli Studi - Faculty of Pharmacy
01.2004 - Current
European/Middle East NIR Product Manager - Thermo Fisher Scientific S.p.A.
03.2001 - 01.2008
QC Analyst - Patheon Italia S.p.A.
03.1999 - 02.2001
I.T.I.S. Marie Curie - High School Diploma, in Chemistry
Università Degli Studi Di Milano - Degree in Chemistry, Specialization in Analytical Chemistry
EF School of English - ,
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