Enrica Genta
Pavia
Summary
Enthusiastic worker adaptable to changing needs and polished in multitasking to handle fast-paced sales, administrative and marketing needs. In-depth knowledge of Excel. Hardworking and communicative individual possessing good presentation skills. Eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in the Industry of Art and Entertainment. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
Work History
Out Of Home Account Executive
Out There 360
03.2024 - Current
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Guided clients through buying process, from initial contact to post-sale support, ensuring smooth and positive experience.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Negotiated prices, terms of sales and service agreements.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Built diverse and consistent sales portfolio.
- Exceeded sales targets consistently by identifying the best Out of Home opportunities and creating customized solutions for clients.
Marketing Assistant
La Gazzetta dello Sport
04.2023 - 03.2024
- Newspaper's Marketing
- Product Manager assistant for Editorial Products - Area Publishing
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Contributed to product launches, coordinating logistics and promotional activities for successful market entry.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created customized marketing materials to increase product awareness.
- Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
- Facilitated partnerships with influencers, expanding reach and enhancing brand reputation.
- Increased brand visibility by developing and distributing marketing materials across various platforms.
Sales Manager Intern
Warner Bros
11.2021 - 12.2022
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Customized promotional strategies to meet needs of different clients, products and services.
- Optimised sales methods to best engage, acquire and retain customers.
Tutor of Further Education
University of Pavia
01.2020 - 06.2020
Education
Master of Science - Management in Art, Culture, Media and Entertainment
Bocconi University
2023
Bachelor of Science - Economic and Management
Università degli Studi di Pavia
2020
Higher National Diploma -
Liceo Scientifico N. Copernico
Pavia07.2017
Diploma of Higher Education -
Phoenix Christian School
Phoenix, Arizona06.2016
Skills
Languages
Italian: native
English: advanced (IELTS C1)
Spanish: advanced
High School bilingual diploma (English)
IT
- Advanced knowledge of the Microsoft Office
- Presentations and proposals
Hobby and Interests
- Sport - Played professional volleyball and participated at the National University Championship (2019)
- Running - Half Marathons & other events
- Reading – Took part in the Olympics of reading (2013)
- Math - Competed in Mathematics Olympics (2013)
- Passionate about travelling, at ease in international and intercultural environments
Interpersonal Skills
- Adaptability and Flexibility
- Excellent Communication
- Teamwork and Collaboration
- Relationship & Team Building
- Task Prioritization
- Active Listening
- Multitasking
- Time Management
- Problem-solving aptitude
SEMINARS
- AS- Visual Analytics and Machine Learning
- Technology and Innovation Conference - Confindustria PV
- Digital Innovation 2020 - Companies and Start-Ups together towards the Open Company - POLIMI
Timeline
Out Of Home Account Executive
Out There 360
03.2024 - Current
Marketing Assistant
La Gazzetta dello Sport
04.2023 - 03.2024
Sales Manager Intern
Warner Bros
11.2021 - 12.2022
Tutor of Further Education
University of Pavia
01.2020 - 06.2020
Master of Science - Management in Art, Culture, Media and Entertainment
Bocconi University
Bachelor of Science - Economic and Management
Università degli Studi di Pavia
Higher National Diploma -
Liceo Scientifico N. Copernico
Diploma of Higher Education -
Phoenix Christian School
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