Enrica Guida

• Supported transformation projects for top clients in Food & Beverage and Consumer Goods (Barilla, Illva Saronno, Argea).
• Contributed to Sales & Marketing transformation, focusing on CRM implementation, trade promotions, and retail execution processes.
• Conducted business process reviews to identify inefficiencies and opportunities for standardization across countries and channels.
• Coordinated project management activities: task planning, timeline monitoring, and multi-stakeholder alignment.
• Produced market analysis and performance reports to support data-driven decision-making at senior management level.

Designed and delivered personalized English courses, improving students’ language proficiency.

• Evaluated opportunities for international expansion, analyzing order trends and customer behavior.
• Supported the definition of commercial strategies for foreign markets.
• Worked with cross-functional teams to adapt go-to-market approaches.

• Enhanced brand visibility through digital campaigns and targeted communication strategies.
• Strengthened customer engagement with tailored marketing initiatives.