Enrico Bruscia

As Head of Design Footwear I lead a team of 8 designers that report directly to me and 2 teams of freelance designers. I coordinate myself and the team overseeing the entire design process throughout all the wearing occasions that compone the Boss Collection (Boss Camel, Boss Black, Boss Orange and Boss Green) as well as HUGO collection.

As Key Responsibilities:

• Led and performed market research to identify product design opportunities and quantify business case for new projects.
• Influenced strategy and lead team in executing design work with high level of polish and solved range of product challenges.
• Managed and inspired team with design direction, pushing quality of design work and helping drive impact through teams.
• Accelerated team efficiency by improving processes and workflows within teams, design team as whole and cross-functional teams.
• Anticipated design issues and proved to be proactive in developing effective solutions.
• Managed and Inspired the team throughout the digitalization of the design process implementing 3D design tools and trainings

On top of that, I design directly all the shows (Cruise, holiday and Main seasons) as well as VIP and talent special projects.

As Head of Design for footwear and leather accessories I lead a team of 5 designers that report directly to me and 2 freelance designers. I coordinate myself and the team overseeing the entire design process throughout all the wearing occasions that compone the Boss Collection: Business, Smart Casual, Casual and Athleisure.
I constantly work and travel together with the Technical Department between the three main sourcing location : Far East, Italy and Portugal. I lease directly with the Apparel Design Management and Brand and Merchandising Department to create and organize new design story and new business opportunities.
Key Responsibilities:
• Constant work and communication with the Hugo Boss Apparel design management, to coordinate the Footwear and Accessories collection with the main seasonal stories
• Coordinate the design team to bring effective design concepts and ideas
• Lead a big focus on innovation and Sustainability working together with the Sustainability team in both Metzingen (Germany) and Coldrerio (Switzerland) ideating retail focus project such as Pineapple leather shoe capsule - Scafe™ yarn shoe capsule -
• Lead new design concepts and help drive the new brand direction.
• Personally Sketch, Design and Coordinate the Footwear Collection for the Fashion Shows such as : Milan MFW (FW20 - SS20 - FW21) and NYFW Fashion Shows (SS19 - FW19) working closely with the Brand and Merchandising Director for the Shoes&La division Filippo Bernasconi (who I report directly) and the CBO of the company Ingo Wilts.
• Use knowledge of costing and shoemaking to develop cost efficient product
• Work closely with main market managers to create market specific projects.
• Responsible for design process from conceptualization to finished product for all the leather categories.
• Regularly travel to the Headquarters in Germany ( Metzingen ) for Product presentations and Seasonal design briefings.
• Regularly travel to our Development and production base for footwear in Morrovalle (IT) as well as to our Development and production site for Leather Accessories (LLG and SLG) in Scandicci (IT)
• Regularly travel to our production partners located in China (Dongguan, Guangzhou, Wenzhou, Fuzhou), Vietnam, Portugal, Spain (Elche area).
• Regularly travel worldwide with the Brand and Merchandising Team for market visit and Inspirational Trips (mainly Japan, Usa, Europe)

As Head of Design I leaded a team of 3 designers reporting directly to me and 2 freelance designers. I coordinated myself and the team overseeing the entire design process throughout the four main brand of the Company : Boss Black, Boss Orange, Boss Green. and HUGO. I followed constantly the
Development of the collection together with the Technical Department traveling between the three main sourcing location : Far East, Italy and Portugal. I leased directly with the Apparel Design Management and Brand Department to create and organize new design story and new business
opportunities.
Key Responsibilities:
• Constant work and communication with the Hugo Boss Apparel design management, to coordinate the Footwear and Accessories collection with the main seasonal stories
• Coordinate the design team to bring effective design concepts and ideas
• Lead new design concepts and help drive brand direction.
• Personally Sketch, Design and Coordinate the Footwear Collection for the NYFW Fashion Shows (FW17- SS18 - FW18) working closely with the footwear and accessories Director Filippo Bernasconi, the Fashion Stylist and the CBO of the company Ingo Wilts.
• Use knowledge of costing and shoemaking to develop cost efficient product
• Work closely with main market managers to create market specific projects.
• Responsible for design process from conceptualization to finished product.
• Regularly travel to the Headquarters in Germany ( Metzingen ) for Product presentations and Brand seasonal briefings.
• Regular travels to our Development and production base in Morrovalle, Italy - and work closely with the Development Manager to oversee and improve the translation of design into products.
Place of work : Coldrerio (Ticino, Switzerland)

As Senior design manager I had three designers reporting directly to me. I coordinated myself and the team overseeing the entire design process (everything from concept , material research, design GTM all the way through to the final developed products which will go to market) . I also liaised directly with product development team to create technical solutions to any issues that arrive ensuring that we maintain a balance between technicality and design integrity.
Key Responsibilities:
• Participate in field research together with Levi’s apparel design team, to identify customer expectations; domestic and international travel for trends and direction; research for design concepts, local and far east material and accessories research.
• Coordinate the design team
• Lead new design concepts and help drive brand direction.
• Use knowledge of costing and shoemaking to develop cost efficient product
• Work closely with individual market managers to create market specific capsule collections.
• Responsible for special Brand project collaborations (DZR shoes – VIBRAM – ecc. )
• Responsible for design process from conceptualisation to finished product including: sketching, technical sheets, development, materials.
• Regularly travel to the Headquarters in the US (San Francisco, CA) for creative workshops and brand seasonal concepts download.
• Regularly travel to our Development center in Asia and work closely with factories to oversee and improve the translation of the design concepts into products.
Main suppliers are located in Europe , China , India ( material research as well as manufacturing ) , Mexico, Indonesia, Vietnam. I designed and followed the development of a special Good Year welted boot project Made in Us ( Portland, Oregon ).
Fashion shows and Fairs I have regularly attend : Bread and Butter, Anteprima , Linea Pelle , Micam ,
Pitti uomo, Riva Schu
Place of work : Milan (IT)

I was in charge of the collection, briefs, research: materials-lasts-structures, development of prototypes and samples. I was mostly focused on t-way lines (sneakers, moccasins, rubber bottom sole) and studium fashion (leather bottom outsoles, goodyear as well as rapid constructions , strobles, moccasins, boots, sandals).

• Style research in Paris, Milan , Hong Kong, New York .
• Material research in Italy , France ( exotic leather )
• Fashion shows and Fairs : Anteprima , Linea Pelle , Micam , Mipel, Pitti uomo).
• Place of work : Bologna (IT)

• April ’06 to May ’07 I was in charge of Levi’s® footwear collection as Junior Designer and product developer.
• May ’07 to September ’08 I was in charge of the whole DCCO brand collection, Design and Product Development.

As designer and product developer, I was responsible for : Product Research, meetings with sales agents to identify products requirements , design all articles within the line plus travelling to the factories to monitor development as well as negotiate prices.

I’ve been traveled to Asia at least two times per season , mostly in China and India Style research in Paris, Milan , Barcelona , Hong Kong, New York .

Material research in Hong Kong, Guand dong ( China ), India ( Kampur, Chennai ), Fashion shows and Fairs (Bread and Butter, Anteprima, Linea Pelle, Micam, Mipel, Expo Riva Schu).

From May ’06 to January ‘08: place of work- Como (IT)

From February ’08 to September ’08 : place of work - Barcelona ( Spain ) .