Fabio Mutti

HRC is Italy's leading network for HR Directors and Managers, offering exclusive opportunities for problem-solving, benchmarking, networking, knowledge sharing, employer branding, and net-learning.

My responsibilities encompass:

• Client Relationship Management: Nurturing existing client relationships through consistent, constructive, and effective communication to ensure successful upselling and post-sales support.
• Business Development: Identifying and pursuing new business opportunities within the assigned territory, promptly addressing prospect inquiries, and conducting regular follow-ups with inactive clients to ensure active engagement with the Community's activities.
• Sales Negotiations: Leading negotiations and preparing proposals for membership renewals with existing client companies.
• Project Management: Developing and executing various HRC Community projects aimed at engaging client companies, including the "HRC Square" live event series, which facilitates inter-company benchmarking on HR topics.
• Event Facilitation: Moderating and leading live events, both digital and in-person.
• Marketing and Outreach: Participating in industry fairs and events to promote the services and formats offered by the HRC Community.
• Client Consulting: Providing personalized support and consulting to client companies throughout the development of their HR projects, specializing in People Strategy, Learning & Development, and Talent Attraction.

WI LEGAL is one of the largest law firms in Italy specializing in Labor Law; WI stands for Work Improvers. Lawyers and consultants are experts in personnel management, collective bargaining and trade union relations, social security and welfare, and labor litigation.

SHR ITALIA is one of the most important companies dealing with information, training, and research on legal issues that affect the world of work.A company of the WI LEGAL group, it offers online content, seminars, workshops, courses, masters, and question time on labor issues.All formats are offered in streaming mode and are followed by an HR community of over 300 companies.

LABORABILITY is the magazine where we talk about work with more than 600 thousand monthly readers.Laborability offers in-depth thematic courses, editorial projects that can be carried out in partnership with other subjects, in order to establish a connection between laborability users, both in the People and Company areas.

Activities:

• Scouting companies interested in the audience of SHR and Laborability channels, willing to invest in the group's platforms.
• Managing the sales activity of WI LEGAL legal consulting services, with a view to constantly increasing turnover and the number of active legal agreements.
• Selling SHR Italia training courses, aimed at retaining and acquiring new client companies; a preparatory activity for increasing the opportunities for WI LEGAL legal agreements.
• Managing follow-ups and opportunities deriving from marketing strategies and lead generation activities to support sales.
• Maintaining acquired customers with systematic, constructive, and effective relationships, ensuring an optimal presence both in the pre-sales and post-sales phases.
• Attending promotional industry events in person and managing related follow-ups.

Specialized agency providing digital marketing and outsourced sales services. Reasolutions offers effective solutions for micro-businesses that need to promote and sell products and services locally.

The strategies are based on customizable offers, content marketing services, and lead generation, potentially supported by a team of sales advisors assigned to the project.

Activities:

• Full management of the sales unit consisting of 4 independent multi-client sales representatives.
• Management of relationships with referrers and workflows related to new business opportunities.
• Definition of pricing policies and metrics for using the advertising budgets of customers.
• Support in the implementation of marketing strategies, with a consequent increase in the customer base; monitoring results and producing reports.
• Supervision of sales appointments for the sales unit. Continuous Learning approach.
• Activities to find sponsorships and partnerships with industry brands.

r12, a project by Scuole Italiane Srl, is a company specializing in teaching digital techniques and disciplines. Its courses cover all topics related to sound engineering, music business, the main instruments and software for creative composition, psychology, and the typical problems of the music industry. r12 offers in-person and online courses, internships in international work environments such as Ade Amsterdam or IMS Ibiza. A real Community that fuels the company's business.

Activities:

• Management of a Business Unit of 6 sales advisors. 4 of them in Italy, 1 in Spain, 1 in England.
• Creation of an advisor incentive plan in relation to company needs and the growth plan agreed with management.
• Management of workflows in the various business units, management of CRM use, management software, and data sharing tools.
• Product and pricing analysis, competitor analysis - sales strategies; redefinition of the entire VP into modules.
• Implementation of marketing strategies, with a consequent increase in the customer base.
• Supervision of Sales Advisor sales appointments, onboarding activities for company resources.
• Activities to find sponsorships and partnerships with industry brands.

Official distributor for Italy of various musical instrument brands: D'Addario, Promark, Evans, Ortega, BG.

Activities:

• Support to the Sales Director in daily operational functions.
• Development of the sales network, creation of a commission plan for the sales team. Recruiting sales resources. Onboarding and offboarding.
• Management of sales and upselling activities for a portfolio of strategic customers.
• Marketing strategy support
• Constant updates on sales and ongoing promotions, on policies relating to payments. Collection of receivables from insolvent customers with repayment plans designed in relation to the debtor's real potential.
• Collaboration, assistance, and monitoring of the sales network present in the territory (Independent multi-client sales representatives assigned to each region).

A company of the Immobiliare.it group, Getrix was born with the aim of giving real estate professionals a simple tool that makes their business performant. This is why we have worked closely with agents, builders, and operators in the sector to create the first real estate management SaaS designed around their needs.

Activities:

• Sale of Getrix Business Multimedia Management to large clients of the Immobiliare.it SPA group.
• Telephone and e-mail contact with customers in response to requests for information, sales appointments in person and remotely. Building relationships with customers and the industry community to establish long-term business growth.
• Gathering customer feedback on improving the management software, liaising with the IT area to improve the service.
• Learning and implementing upselling and cross-selling strategies in support of the Sales Department.