FABRIZIA SCATTONE

• Developed full transformation roadmap for 5Y Plan delivery — covering operating model readiness, commercial prioritization, governance design and customer-centricity
• Oversaw cross-functional initiatives spanning retail, hospitality, supply chain and enabling functions, ensuring alignment between strategic priorities and financial performance
• Took direct ownership of stalled cross-functional initiatives, establishing clear accountability and timelines to restore execution momentum
• Assumed interim HR leadership and led executive search for Chief People Officer during period of organizational transition

• Led the Group’s commercial transformation agenda, redefining operating models and ways of working to support revenue growth and profitability across brands and regions
• Drove organization-wide change initiatives ensuring adoption of new commercial processes and decision frameworks across merchandising, pricing and commercial planning
• Partnered with HR and Finance on organizational design, capability building, role clarity and performance frameworks

• Oversaw strategic development outside the EU, leading key transformation initiatives, such as geo-expansion, pricing strategy, and localization efforts for underpenetrated markets
• Conducted a comprehensive analysis of the geographic footprint and logistics optimization opportunities to enhance operational efficiency
• Developed and implemented dynamic pricing framework and regional markdown strategies tailored to market conditions, resulting in improved revenue performance
• Managed training of +150 team members in the buying and merchandising functions, equipping them with the skills to effectively apply these strategies in their roles
• Implemented a localization strategy, successfully launching 8 language localizations across multiple websites within 1 year (JP, SK, IT, DE), by defining candidate markets and prioritizing opportunities, ultimately boosting regional market presence
• Revamped corporate processes to align with the transition to a matrix organization, establishing an organizational blueprint for Sales and Marketing teams
• Drove product demand and enhanced customer experience by collaborating with Tech and Product teams to define roadmaps and prioritize regional initiatives based on expected ROI

• Led strategic planning, reporting, and program management for YNAP Fashion Division
• Identified and validated new business opportunities, such as launch of menswear on TheOutnet
• Aligned budget and reporting across YOOX and TheOutnet, driving operational efficiency

• Accelerated digital commerce expansion and formed strategic retail partnerships in Southern Europe

• Led corporate transformation initiatives, driving organizational effectiveness and operational improvements

• Managed M&A initiatives and contributed to company’s strategic growth plans

• Focused on generating and evaluating M&A opportunities in the Telecom & Media sectors

• Provided strategic financial analysis for M&A deals in the Consumer & Retail sectors

• Supported M&A projects with financial analysis and deal structuring