FABRIZIA SCATTONE
Milan
Summary
Strategic business leader with 14+ years of experience driving transformation and innovation in the Consumer & Retail sectors. Proven track record of leading large-scale business transformation initiatives, optimizing organizational structures, and enhancing operational efficiency through process improvements and technology-driven solutions.
Expertise in e-commerce, omnichannel strategy, M&A, and leveraging Big Data and AI to improve commercial effectiveness and customer experience. Successfully led cross-functional teams in fast-paced environments, delivering significant results such as a 15% increase in profit margins and the successful localization of e-commerce platforms in 8 new markets within one year.
Passionate about fostering growth, specializing in aligning organizational strategies with digital transformation and building innovative solutions that drive business success.
Overview
15
15
years of professional experience
Work History
Director of Commercial Transformation (CEO Direct Report)
YOOX NET-A-PORTER GROUP
05.2024 - Current
- Spearheading Group’s commercial transformation agenda, focusing on redefining business operating models to enhance revenue growth and profitability
- Partnering with HR on organizational strategy and to identify skills gaps and enhance team capabilities for high performance
Strategy Director – Regions (US, MENA, APAC)
YOOX NET-A-PORTER GROUP
06.2021 - 04.2024
- Oversaw strategic development outside the EU, leading key transformation initiatives, such as geo-expansion, pricing strategy, and localization efforts for underpenetrated markets
- Conducted a comprehensive analysis of the geographic footprint and logistics optimization opportunities to enhance operational efficiency
- Developed and implemented dynamic pricing framework and regional markdown strategies tailored to market conditions, resulting in improved revenue performance
- Managed training of +150 team members in the buying and merchandising functions, equipping them with the skills to effectively apply these strategies in their roles
- Implemented a localization strategy, successfully launching 8 language localizations across multiple websites within 1 year (JP, SK, IT, DE), by defining candidate markets and prioritizing opportunities, ultimately boosting regional market presence
- Revamped corporate processes to align with the transition to a matrix organization, establishing an organizational blueprint for Sales and Marketing teams
- Drove product demand and enhanced customer experience by collaborating with Tech and Product teams to define roadmaps and prioritize regional initiatives based on expected ROI
Business Performance Director
YOOX NET-A-PORTER GROUP
06.2020 - 05.2021
- Led strategic planning, reporting, and program management for YNAP Fashion Division
- Identified and validated new business opportunities, such as launch of menswear on TheOutnet
- Aligned budget and reporting across YOOX and TheOutnet, driving operational efficiency
Market Development Director
NIKE (EMEA South)
09.2018 - 05.2020
- Accelerated digital commerce expansion and formed strategic retail partnerships in Southern Europe
Head of Business Transformation
YOOX NET-A-PORTER GROUP
08.2016 - 08.2018
- Led corporate transformation initiatives, driving organizational effectiveness and operational improvements
Group Corporate Development Manager
YOOX NET-A-PORTER GROUP
12.2014 - 07.2016
- Managed M&A initiatives and contributed to company’s strategic growth plans
Deal Origination Manager
INTESA SANPAOLO - Corporate & Investment Banking
04.2013 - 11.2014
- Focused on generating and evaluating M&A opportunities in the Telecom & Media sectors
Investment Banking Analyst / Associate
BANK OF AMERICA MERRILL LYNCH
04.2011 - 02.2013
- Provided strategic financial analysis for M&A deals in the Consumer & Retail sectors
M&A Analyst
MEDIOBANCA
10.2009 - 10.2010
- Supported M&A projects with financial analysis and deal structuring
Education
Master of Science - Accounting, Corporate Finance and Control
BOCCONI UNIVERSITY
Milan, Italy12.2009
Exchange Student -
BI NORWEGIAN SCHOOL OF MANAGEMENT
Oslo, Norway09.2008
Summer student - Innovation and Technology Management
UNIVERSITY OF CALIFORNIA LOS ANGELES (UCLA)
Los Angeles, USA06.2008
Bachelor of Science - Business Administration
BOCCONI UNIVERSITY
Milan, Italy10.2007
Summer student - International Financial Markets
UNIVERSITY OF NEW SOUTH WALES
Sydney, Australia01.2007
Skills
- Strategic Planning
- Organizational Development
- Process Improvements
- International business
- E-commerce strategy
- Teamwork and Collaboration
- People Management
- Operations Management
- Verbal and written communication
- Cross-functional team leadership
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Elementary (A2)
Timeline
Director of Commercial Transformation (CEO Direct Report)
YOOX NET-A-PORTER GROUP
05.2024 - Current
Strategy Director – Regions (US, MENA, APAC)
YOOX NET-A-PORTER GROUP
06.2021 - 04.2024
Business Performance Director
YOOX NET-A-PORTER GROUP
06.2020 - 05.2021
Market Development Director
NIKE (EMEA South)
09.2018 - 05.2020
Head of Business Transformation
YOOX NET-A-PORTER GROUP
08.2016 - 08.2018
Group Corporate Development Manager
YOOX NET-A-PORTER GROUP
12.2014 - 07.2016
Deal Origination Manager
INTESA SANPAOLO - Corporate & Investment Banking
04.2013 - 11.2014
Investment Banking Analyst / Associate
BANK OF AMERICA MERRILL LYNCH
04.2011 - 02.2013
M&A Analyst
MEDIOBANCA
10.2009 - 10.2010
Master of Science - Accounting, Corporate Finance and Control
BOCCONI UNIVERSITY
Exchange Student -
BI NORWEGIAN SCHOOL OF MANAGEMENT
Summer student - Innovation and Technology Management
UNIVERSITY OF CALIFORNIA LOS ANGELES (UCLA)
Bachelor of Science - Business Administration
BOCCONI UNIVERSITY
Summer student - International Financial Markets
UNIVERSITY OF NEW SOUTH WALES
Mentorship
STARTUPBOOTCAMP
FashionTech (SBC) | Milan
12/2019 - 06/2020
Use of AI and ML-powered demand forecasting tools in Fashion and Retail
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