FEDERICA AMICI

Responsible for commercial activities within the assigned area, including promotion and presentation of the product portfolio.

Analyzed market trends to identify opportunities for account growth and increased revenue.
Participation in tender processes, providing technical and scientific support in identifying suitable products.
Development of sales plans and monitoring of results for assigned clients.
Developed and executed strategic account plans to enhance customer engagement and retention.
Knowledge of the market and main competitors in the sector; understanding of market strategies, corporate management, communication strategies, financial management, and customer satisfaction.
Technical and scientific training for public and private customers, and participation in local and national events.

Collaborated with cross-functional teams to deliver tailored solutions meeting client needs.

• Managed sales activities for assigned products and services, driving business growth within the assigned customer portfolio.
• Developed and maintained new business relationships, ensuring long-term customer retention and loyalty.
• Conducted continuous revenue analysis to support accurate sales forecasting and strategic planning.
• Promoted the company’s products and services through targeted commercial actions.
• Maintained CRM reports to track sales activities and manage customer relationships effectively.
• Organized training sessions and promotional events to support product adoption and brand awareness

Led business development initiatives across the assigned territory

Promoted and presented products to both public and private market segments.

Prepared commercial quotations for private negotiations and supported public tender processes.

Conducted market analysis and competitor benchmarking within the assigned territory.

Planned and executed sales activities aimed at increasing revenue in line with company commercial strategies.

Developed sales forecasts for the assigned area.

Managed customer relationships and participated in local and national events and congresses.

Produced regular territory activity reports and monitored achieved results.

Delivered technical and scientific training to public and private customers.

Sales Force Effectiveness Project Lead

• Led the Sales Force Effectiveness project, including:
  Analysis of market volume and value within the reference market.
  Assessment of individual customer potential.
  Planning targeted actions to drive business growth.
  Monitoring and evaluation of the effectiveness of planned initiatives.
• Product Management Activities:
  Developed marketing plans for new products.
  Supported new product launches, including pricing analysis, market positioning, and sales forecasting.
  Created new sales tools and materials (sales manuals).
• Sales Activities:
  Contributed to the development and execution of company-defined commercial and marketing strategies.
  Managed existing customers and developed partnerships and projects with key opinion leaders (KOLs).
  Delivered presentations, workshops, and provided technical and scientific support to healthcare professionals and to both direct and indirect sales forces.
  Supported the preparation of commercial offers and tender documentation for public procurement processes.
• Provided continuous reporting of field insights to the sales and marketing departments.
• Managed and monitored consignment stock within the assigned territory.
• Maintained a strong field presence and participated in congresses, conferences, and training courses.
• Training Activities:
  Delivered technical and scientific training to internal and external personnel.
  Developed training support materials.

• Managed and monitored all sales activities within the assigned territory.
• Implemented and executed plans and strategies to consolidate and expand the customer base in the sales area.
• Organized and delivered training and educational activities.
• Planned and managed individual work activities to achieve assigned sales targets.
• Provided in-theatre technical support to ensure the correct use of products.
• Led product promotion and training initiatives for medical staff.
• Prepared and managed public tender documentation, including technical specifications and commercial offers.
• Participated in local and national events and congresses.

• Research and development activities.
• Technical and scientific information dissemination.
• Organized and supervised the work of 12 employed orthopedic technicians.
• Delivered training to internal staff.
• Participated in industry events and congresses.
• Analyzed user feedback to refine product features, leading to increased customer satisfaction and market competitiveness
• Trained healthcare professionals on proper usage of biomedical equipment, improving overall patient care standards.