Federica Bizzarri
Collecchio
Summary
Dynamic Trade Category Manager with a proven track record at Parmalat - Lactalis Group, leveraging data analytics and promotional planning to drive market growth. Expert in category development and supplier relationship management, successfully launching innovative products and enhancing profitability through strategic pricing and effective collaboration across teams.
Overview
27
27
years of professional experience
Work History
Trade Category Manager
Parmalat - Lactalis Group
07.2022 - Current
- Developed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Monitored market trends to identify new business opportunities and emerging product categories for expansion.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
Group Product Manager
Parmalat - Lactalis Group
05.2012 - 06.2022
- Successfully brought products from concept to market, achieving both critical acclaim and strong financial results.
- Led cross-functional teams to launch products on time and within budget
- Developed pricing strategies with thorough market research, ensuring profitability and competitiveness.
- Increased market share by spearheading comprehensive competitor analysis efforts and adjusting strategies accordingly.
- Collaborated with sales, R&D and engineering teams to develop go-to-market strategies that drove product adoption and revenue growth.
- Established strong relationships with external partners, fostering collaboration for mutual success in the marketplace.
Brand Manager
Parmalat - Lactalis Group
05.2001 - 04.2012
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Junior Brand Manager
Angelini - LCC Division
09.2000 - 04.2001
- Liaised with external agencies to plan creative campaigns aligned with overarching brand strategy.
- Streamlined internal communication processes for improved team collaboration and efficiency.
- Collaborated on the development of sales presentations that showcased key product features and benefits.
- Monitored industry trends to maintain a competitive edge in marketing strategies and tactics.
CEO Accountant
Ravello SSO Srl
01.1998 - 08.2000
- Achieved company growth by implementing strategic plans and streamlining operations.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Pioneered corporate social responsibility initiatives, significantly impacting community development and sustainability.
Education
Graduated in Economics And Business - Business Economics
Università La Sapienza
Roma03-1997
Skills
- Data analytics
- Category development
- Supplier relationship management
- Promotional planning
- Pricing strategies
- Raw material spend
- Marketing coordination
- Merchandising strategies
- Performance metrics
- Cost containment
- Go-to-market strategy
- Category innovation
Languages
French
Upper intermediate (B2)
English
Intermediate (B1)
Travel, read books, interested in arts
Tanzania, Singapore, Bali, USA, Europe
Timeline
Trade Category Manager
Parmalat - Lactalis Group
07.2022 - Current
Group Product Manager
Parmalat - Lactalis Group
05.2012 - 06.2022
Brand Manager
Parmalat - Lactalis Group
05.2001 - 04.2012
Junior Brand Manager
Angelini - LCC Division
09.2000 - 04.2001
CEO Accountant
Ravello SSO Srl
01.1998 - 08.2000
Graduated in Economics And Business - Business Economics
Università La Sapienza
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