Federica Bonetti
Programmatic Yield Manager
Milano,MI
Summary
Experienced in programmatic advertising, social media management, and editorial content. Currently working as a Programmatic Yield Manager, optimizing digital revenue strategies.
Previous roles as a Social Media Manager allowed me to manage and grow online platforms, while my experience as a Freelance Contributing Editor refined my editorial skills.
Passionate about media, communication, and innovative marketing strategies, I am always looking for opportunities to enhance my expertise.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Programmatic Yield Manager
ShowHeroes Group
Milan
01.2023 - Current
- Performance Monitoring & Management of SSP.
- Scenario and Competitor Analysis.
- Defined clear targets and objectives and communicated to other team members.
- Online marketing and advertising solutions experience (Display, CPM business models).
- Knowledge of Programmatic Buying ecosystem.
- Notions about the ad server tracking systems.
Marketing Manager
ShowHeroes Group
Milan
01.2022 - 01.2023
- Writing and translating content for internal and external communication (newsletters, press releases, copy for social media and website).
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Email marketing.
- Support in market research, competitor analysis, and sales documents.
- Planning and developing online and social media marketing campaigns.
- Support and organization of events.
- Confidence in delivering presentations to internal and external stakeholders.
Speaker Radiofonico
Radio Sapienza
Rome
01.2019 - 01.2021
- Creation of an original radio format.
Social Media Manager
Freelance
Roma
01.2018 - 01.2021
- Creation of PED and Editorial Calendar.
- Content Creation and Copywriting.
- Preparation of Summary Reports on Campaigns.
- Advertising Campaign Management
Freelance Contributing Editor
TheaAuburnGirl.com
Rome
01.2016 - 01.2019
- Fashion& Lifestyle Editor.
Stagista Redattrice
GMP Periodici
Rome
03.2016 - 06.2016
- Article Writing and Proofreading.
- Article Layout using InDesign.
Education
Master Part-Time - Data Analytics & Marketing Intelligence
24ORE Business School
Rome, Italy 01.2022 - 05.2022
Master Full Time - Digital Communication, Content & Social Media Marketing
24ORE Business School
Rome, Italy 01.2021 - 11.2021
Laurea - Lingue, Culture, Letterature, Traduzione
Sapienza Università Di Roma
Rome, Italy 01.2012 - 03.2016
Master Full Time - Comunicazione e giornalismo di moda
Eidos Communication
Rome, Italy 01.2016 - 07.2016
Skills
- Data Visualization Expertise
- Advanced Excel Skills
- Microsoft Office Suite
- WordPress Management
- Corporate Blogging
- Google Analytics Proficiency
- Experience with MailChimp Campaigns
- Web Content Development
- Facebook Advertising
- Digital Marketing Expertise
- Collaborative Teamwork
- Data Analysis Skills
- Analytical Problem-Solving
Looker Studio
MailChimp
Data analysis
Websites
Certification
Google: Fondamenti di Marketing Digitale
Timeline
Programmatic Yield Manager
ShowHeroes Group
01.2023 - Current
Master Part-Time - Data Analytics & Marketing Intelligence
24ORE Business School
01.2022 - 05.2022
Marketing Manager
ShowHeroes Group
01.2022 - 01.2023
Master Full Time - Digital Communication, Content & Social Media Marketing
24ORE Business School
01.2021 - 11.2021
Speaker Radiofonico
Radio Sapienza
01.2019 - 01.2021
Social Media Manager
Freelance
01.2018 - 01.2021
Stagista Redattrice
GMP Periodici
03.2016 - 06.2016
Master Full Time - Comunicazione e giornalismo di moda
Eidos Communication
01.2016 - 07.2016
Freelance Contributing Editor
TheaAuburnGirl.com
01.2016 - 01.2019
Laurea - Lingue, Culture, Letterature, Traduzione
Sapienza Università Di Roma
01.2012 - 03.2016
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