Summary
Overview
Work History
Education
Skills
Languages
Timeline
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FEDERICA ZANELLI

FEDERICA ZANELLI

Summary

With 20+ years of experience in Finance and Strategy departments, I bring a wealth of global expertise. I specialize in Commercial Analysis and Strategy, Financial Controlling, Forecasting, Budgeting (FP&A), and Sales Operations (Retail & Wholesale). Highly skilled in Forecasting, Budgeting, Commercial Analysis, Strategy, Sales Operations, Change Management, and People Management. Inspired by values of integrity, humbleness, authenticity, challenge, diversity, and curiosity.

Overview

19
19
years of professional experience

Work History

Controlling Manager

BVLGARI (LVMH)
09.2021
  • Leading HQ Business Controlling and Analysis: forecasting, actuals monitoring and strategic setting of Commercial goals (WW): Sales & Profitability
  • Coordinating Group and Board communication (Business and Financial KPI)
  • WW Scope: 5 BUs, >5 Distribution Channels (Retail & Wholesale); >50 Companies

Senior Financial Controller

LOEWE PERFUMES (LVMH)
11.2018 - 09.2021
  • HQ Financial Controlling: liaising with BUs for ensuring achievement of financial goals, as well as monitoring of performance KPI
  • Forecasting and Budgeting; Monthly closing for global business (10 Branches, 4 Distribution Channels; >40 Countries)

Operations Manager - Distribution & Analysis

ZARA
07.2014 - 11.2018
  • Sales controller for global deals: HQ coordinator for multinational pitches
  • Customer analysis: profitability, portfolio mix, scenario analysis
  • Project planning & coordination for new deals and business expansion

Global Business Controller

HAVAS MEDIA
11.2013 - 07.2014
  • Forecasting for Mass Market (Retail and SOHO)
  • Marketing and commercial planning for both short and mid (3y) terms
  • Reporting: KPI and dashboards for Marketing, Sales and Call Centre depts
  • PMO for the launch and development of new sales channels

Demand Forecasting & Sales Controller

APPLE
10.2009 - 10.2013
  • Forecasting, commercial planning & demand analysis for Iberia region
  • Sales analysis: RTM & channels performance, product portfolio mix, supply targets, inventory rotation, allocation, new products launch
  • Active lead channel expansion projects and managed integration of partners' reporting systems (ensuring data integrity, timeliness, accuracy)

Sales Controller

ENI
01.2008 - 09.2009

Sales Analyst

EURIZON (SanPaolo Group)
01.2007 - 01.2008
  • Budgeting and forecasting
  • Incentive compensation planning
  • Support to demand generation projects, business intelligence

PMO, Controlling & Business Planning Analyst

H3G
03.2003 - 01.2007
  • Budgeting and forecasting
  • Commercial Controller, Competitive Analysis
  • Business Planning, Sales Analysis and Reporting
  • Programme management

Education

Bocconi University

ESADE Business School

Bachelor's degree - Law and Business Administration

12.2002

Skills

  • Forecasting & Budgeting
  • Strategic Business Analysis
  • Sales Performance Analysis
  • Change Management
  • Team Leadership

Languages

Spanish
Italian
English
French

Timeline

Controlling Manager

BVLGARI (LVMH)
09.2021

Senior Financial Controller

LOEWE PERFUMES (LVMH)
11.2018 - 09.2021

Operations Manager - Distribution & Analysis

ZARA
07.2014 - 11.2018

Global Business Controller

HAVAS MEDIA
11.2013 - 07.2014

Demand Forecasting & Sales Controller

APPLE
10.2009 - 10.2013

Sales Controller

ENI
01.2008 - 09.2009

Sales Analyst

EURIZON (SanPaolo Group)
01.2007 - 01.2008

PMO, Controlling & Business Planning Analyst

H3G
03.2003 - 01.2007

ESADE Business School

Bachelor's degree - Law and Business Administration

Bocconi University

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FEDERICA ZANELLI