Federica Zanoni
Monza,MB
Summary
A marketing and events specialist, she has mainly dealt with communication aimed at increasing sales through specific activities such as online and offline campaigns and the organisation and management of the company's participation in trade fairs and events around the world.
Creative, adept at multi-tasking, pragmatic and determined, she has developed excellent problem solving skills and excellent performance under pressure
Overview
4
4
years of professional experience
Work History
Marketing, Communication & Events Specialist
Nadella Group / Rollon Spa
Milano, Italia
03.2022 - 10.2024
- Coordinated team efforts on brand awareness, corporate storytelling, and brand manual development
- Boosted brand awareness and drive engagement by organising and executing effective marketing campaigns.
- Managed newspaper selection and developed editorial plan and company content
- Developed advertising campaigns and communication materials
- Implemented SEO strategies for improved website visibility in search engine results.
- Collaborated with sales team to develop joint promotional activities, resulting in greater reach.
- Coordinated trade shows and exhibitions, enhancing brand visibility amongst key demographics.
- Generated new business opportunities through networking events.
- Planned events and activations to enhance brand presence and customer engagement.
- Developed creative event concepts, consistently enhancing attendee enjoyment and engagement.
- Coordinated multiple events, ensuring smooth flow and successful execution.
- Achieved increased guest satisfaction by attentively addressing their needs and concerns.
- Arranged for necessary equipment, preparing venues for optimal event experience.
- Conducted post-event evaluations to determine areas for improvement in future projects.
- Managed vendor relationships, fostering productive partnerships beneficial for future collaborations.
- Collaborated closely with diverse teams for efficient event setup and teardown processes.
- Managed onsite facilities team comprised of catering services, audio-visual services and housekeepers.
- Managed large-scale events from initial planning to successful completion.
- Negotiated costs with suppliers to meet client event budgets.
- Managed logistics efficiently, reducing transport-related complications leading up to events.
Marketing, Communication & Events Specialist
EM Relazioni Pubbliche & Comunicazione // MILANO WEEK ARTE
Milan, Itlay
09.2020 - 02.2022
- Managed client (artist) coordination activities by carrying out intensive public relations and communication activities
- Press office (mailing from database and sms)
- Social media manager, promotion and communication via web and social media,
- Menage the organisation and coordination of group and solo exhibitions to promote artists
- Organisation of general promotional events
- Organisation and coordination of training courses (painting courses, writing courses), recruitment and selection of lecturers (staff).
Education
Laurea Magistrale in Arti Visive e Studi Curatoriali - Arte Contemporanea
N.A.B.A. - Nuova Accademia Di Belle Arti (MI)
Milano2020
Laurea Triennale in Scienze dei Beni Culturali - Storia Dell'arte
Università Statale Di Milano
Milano04.2018
Skills
- Communication skills
- Team building
- Calm under pressure
- Strategic planning
- Knowledge of Adobe Creative (Illustrator, Indesign, Photoshop)
- Knowledge of Office suite
- Event planning
- Budgeting expertise
- Risk assessment
- Marketing strategies
- Social media promotion
- Event scheduling
- Logistics handling
- Meeting deadlines
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Languages
English
Advanced
Custom
Autorizzo il trattamento dei miei dati personali ai sensi del Dlgs 196 del 30 giugno 2003 e dell'art. 13 GDPR
Timeline
Marketing, Communication & Events Specialist
Nadella Group / Rollon Spa
03.2022 - 10.2024
Marketing, Communication & Events Specialist
EM Relazioni Pubbliche & Comunicazione // MILANO WEEK ARTE
09.2020 - 02.2022
Laurea Magistrale in Arti Visive e Studi Curatoriali - Arte Contemporanea
N.A.B.A. - Nuova Accademia Di Belle Arti (MI)
Laurea Triennale in Scienze dei Beni Culturali - Storia Dell'arte
Università Statale Di Milano
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