Federico Asperges
Milan
Summary
Client Solutions Manager at TikTok, responsible for driving campaign success through expert consultation on the platform’s products and services. Former Digital Project Specialist at Compass, overseeing online campaign management, reporting, and website conversion funnel optimization. Previously worked as a Digital Performance Specialist at iProspect, managing PPC campaigns across various industries. Holds a Master's in International Marketing from HULT International Business School (UK & US) and a degree in Economics and Management from Università Cattolica. Native Italian speaker, fluent in English.
Overview
9
9
years of professional experience
Work History
Client Solution Manager
TikTok
2022.03 - Current
- Continuously monitored and analyzed campaign performance to ensure client success on both awareness and performance.
- Upsold and cross-sold a range of TikTok products, consistently working towards quarterly targets.
- Work and collaborate with a diverse group of internal cross functional teams, support the team to identify, create, and implement creative solutions grounded on achieving measurable business results for client partners
- Main point of contact for performance products
Digital Project Specialist
Compass - Italian Bank
2018.06 - 2022.03
- Collaborated with agencies to manage online digital campaigns (Search, SEO, and Display), aiming to attract new customers and retain existing ones.
- Prepared daily and weekly performance reports for the Marketing Director.
- Analyzed daily conversion rate trends to ensure the online sales funnel operated efficiently.
- Conducted weekly and monthly budget reviews to ensure agency spending maximized return on investment (ROI).
- Project management of new online funnel
- Management of 2 junior figures
Digital Performance Specialist
iProspect - Digital Performance Marketing Agency
2015.11 - 2018.06
- Creation and Optimization of Search, Social and Display campaigns
- Definition of the strategy and the KPIs with the client
- Daily contact with clients through calls, emails and face to face meetings
- Budget Control (Having managed more than 3 million Euros in campaigns).
Education
Master of International Marketing -
HULT INTERNATIONAL BUSINESS SCHOOL
London, United Kingdom08.2015
Economics and Management -
UNIVERSITA' CATTOLICA DEL SACRO CUORE
Milan, ITA04.2014
Skills
- Digital Marketing
- PPC
- Brand Promotion
- Performance marketing
- Attribution and Reporting
- Budget control
- SEM
- Consulting
Languages
Italian (native)
English (fluent)
Extracurricularactivities
- Interest on psychology, startups and new technologies.
- Surf, Crossfit
- Blood donor.
Technologies
- Google Ads (Search, Display and Mobile)
- TikTok Ads
- Google Analytics
- Facebook Business Manager
- DoubleClick Search
- Microsoft Office
Timeline
Client Solution Manager
TikTok
2022.03 - Current
Digital Project Specialist
Compass - Italian Bank
2018.06 - 2022.03
Digital Performance Specialist
iProspect - Digital Performance Marketing Agency
2015.11 - 2018.06
Master of International Marketing -
HULT INTERNATIONAL BUSINESS SCHOOL
Economics and Management -
UNIVERSITA' CATTOLICA DEL SACRO CUORE
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