Federico Copercini
Milan
Summary
I’m an executive manager with 8 years of experience in large multinational companies, with solid capabilities in marketing, sales and people management. I’ve worked in FMCG companies both in business and consulting with solid result in business development and profitability.
My focus and area of expertise is the Food&Beverage Industry, where I can fully express my competences and passion.
I’m currently working in a top-tier strategy-consulting firm, working with full ownership of international projects in FMCG and retail industries.
I’m a convinced team player, always looking for dynamic and challenging opportunities.
Overview
8
8
years of professional experience
Work History
Consultant
Bain & Co.
02.2024 - Current
- Member of CP & retail practice
- 7+ cases experience in channel marketing&commercial strategy planning and optimization, Geo-strategy definition, Commercial Due Diligence
VP & City Manager
Casavo
01.2023 - 01.2024
- Full BU P&L responsibility with a turnover size of +70 M€
- Team size of 33 FTEs across 4 functional teams
VP & City Manager
Casavo
12.2021 - 01.2023
- Full BU P&L ownership with a turnover size of +25M€
- Responsible for operations at city level, coordinating 15 FTEs
Manager, Marketing & Sales
EY
10.2020 - 11.2021
Key Projects:
- R&D and Marketing organization redesign
- Range de-complexity assessment and execution
- Revenues growth management
Field Key Account – Cross Fertilization Project
Ferrero
10.2019 - 10.2020
- Direct sell-in managed: +2,5 M€
- Manage 20+ direct clients
- Commercial launch "Nutella biscuits" plan and execution
Brand Manager - Backery Products
Ferrero
01.2018 - 10.2019
- Full P&L ownership
- Fiesta brand re-launch: new TV adv, digital strategy and brand identity
- Portfolio rationalization, return reduction, contribution margin increase
Volkswagen Group Italia – Marketing CRM Specialist
Volkswagen
12.2016 - 12.2017
- Design CRM Journey for brand “Skoda”
- Manage CRM and digital marketing budget
Education
Master of Science - Marketing Management
University L. Bocconi
Milan, Italy12-2016
Bachelor of Science - Business Economics
University L. Bocconi
Milan, Italy10-2014
High School Diploma -
G. Ulivi
Parma, Italy07-2011
Skills
- Team leadership & development
- Client engagement & relationships
- Strategic planning
- Market analysis & competitive benchmarking
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Intermediate (B1)
Timeline
Consultant
Bain & Co.
02.2024 - Current
VP & City Manager
Casavo
01.2023 - 01.2024
VP & City Manager
Casavo
12.2021 - 01.2023
Manager, Marketing & Sales
EY
10.2020 - 11.2021
Field Key Account – Cross Fertilization Project
Ferrero
10.2019 - 10.2020
Brand Manager - Backery Products
Ferrero
01.2018 - 10.2019
Volkswagen Group Italia – Marketing CRM Specialist
Volkswagen
12.2016 - 12.2017
Master of Science - Marketing Management
University L. Bocconi
Bachelor of Science - Business Economics
University L. Bocconi
High School Diploma -
G. Ulivi
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