Federico Testa

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Completed and submitted monthly and yearly reports to support executive decision making.

• Achieved success across paid and organic social media content through targeted content development and delivery.
• Expertly led customer-focused digital campaigns from concept through completion, maximising brand reach, engagement and growth.

• E-mail marketing: creation and sending of newsletters
• copywriting and web editing of company blogs from an SEO perspective
• management, planning and related reporting of social media pages customers (Facebook, Instagram)
• design and implementation of advertising campaigns for Facebook
• SEO activities
• updating company websites
• development of digital strategies
• analysis of statistics using Web Analytics tools
• competitor analysis
• making presentations
• inbound marketing techniques

• Wrote and updated brand guidelines to accommodate changing market conditions, content requirements and regulations for compelling copy.

Financial accounting management of international investment funds.

• Maximised customer engagement and satisfaction by delivering excellent customer service.
• Managed complaints with calm, clear communication and problem-solving.