Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Timeline
Generic

Filippo Ferrazzoli

Director of Digital Innovation & Ecommerce
Milano

Summary

Specialized in e-Commerce (brand.com, Marketplaces, e-retailers, social commerce), supply chain and logistic. Business: Beauty, Fashion and Fast-moving Markets: Worldwide/Global.

Strong teamwork, problem solving, international exposure, proactivity and interpersonal skills. Native speaker of Italian, fluent in English, Spanish and Portuguese.

Overview

13
13
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
5
5
Languages

Work History

Group Digital Innovation & Ecommerce Director

Give Back Beauty
Milan
12.2022 - Current

Beauty market

Reporting to C-levels/CEO/owner (brand.com, social commerce, metaverse, marketplaces, retailers and wholesalers)

Countries: worldwide

  • Beauty & Luxury: italian distribution
  • Brands Beyond Beauty/Lifestyle division: licensing and global partnerships with luxury brands: Chopard/Philipp Plein/Elie Saab/Tommy Hilfiger /GAP/ Zegna/ Mercedes
  • Talents: licensing and global partnerships with talents: Blake Brown by Blake Lively & Florence by Mills by Millie Bobby Brown
  • Local Distribution: Dolce and Gabbana, Billie Eilish, Olaplex
  • Global Strategy & Execution: Developing and implementing 3-year strategic plans across global markets
  • P&L Ownership: Creating, analyzing, and optimizing profit and loss statements to drive business growth
  • Digital Transformation Projects: Leading initiatives like avatars, NFTs, AR, 3D content, PIM (Product Information Management), DAM (Digital Asset Management), and a digital academy in the metaverse
  • Business Development: Expanding into new markets (e.g., Brazil, India), channels (e.g., metaverse), and clients (e.g., pure players and marketplaces) with commercial negotiations, contract analysis, assortment reviews, and account management
  • Achieved +80% CAGR and triple-digit growth from 2023 to 2024
  • Direct-to-Consumer (DTC) Management: Supporting brand-owned websites (.com) through digital marketing strategies, SEO optimization, and investment monitoring
  • Website Launch: Managing the launch of new DTC websites on Shopify, including agency selection, hiring, project management, and budget analysis
  • Brand Protection Programs: Developing and executing internet guidelines, online brand protection strategies, and leveraging BI tools for price monitoring and legal actions (e.g., grey market, copyright abuses, marketplace violations)

Head Of Ecommerce

Sofidel S.p.A.
Lucca
08.2020 - 10.2021

Company Overview: Sofidel spa - top 3 in Italy and 11 worldwide for brand reputation - well known in the tissue market for its brand 'Regina'

Tissue market

Reporting to a VP/director

  • Business Plan Development: Created and presented strategic business plans to C-level executives for new e-commerce opportunities, including Tmall in China
  • P&L Management: Oversaw and analyzed profit and loss for private label initiatives, away-from-home categories, and B2B brand operations
  • Amazon Business Expansion: Achieved double- and triple-digit YoY growth through the development of a RACI matrix, customer service improvements, high-level negotiations, AVS investments, and cost savings via effective chargeback monitoring
  • Managed advertising strategies, sales team coordination, and the successful launch of new products
  • Logistics and Operations: Established and managed multiple Amazon logistic nodes (Vendor Flex), overseeing inbound/outbound flows, hiring, and governance processes
  • Key Results: Surpassed annual sales targets by double digits
  • Launched and developed multiple Amazon-exclusive brand lines, including Amazon Aware, By Amazon, Amazon Commercial, and Presto (private label)
  • Supported the company's digital transformation through innovative ecommerce strategies and execution

Global Ecommerce Manager

Salvatore Ferragamo
Florence
05.2019 - 08.2020

Fashion /beauty market

Reported to Chief Commercial Officer and managing international eCommerce experts (brand.com, marketplaces, retailers and wholesalers)

  • Creating and executing 3 years plan globally
  • P&L ( profit and loss) creation and analysis
  • Responsible for ecommerce sell out growth globally for wholesalers, retailers, marketplaces and brand.com
  • Business development on the direct channel (Ferragamo.com) and the third party platforms: trade marketing activities, digital investments allocation, customer experience, etc
  • Aligning brand image and strategy WW in terms of commercial guidelines and digital asset exposure
  • Project management on key projects such as: WeChat miniprogram
  • Managing online brand protection due to unauthorized channels (grey market): legal actions and follow up
  • Managing a dedicated eCommerce team in China with the aim at developing e-Commerce sales in the region: launched a Flagship store on Tmall Domestic and Global

Ecommerce Manager

DHL
Milan
01.2018 - 05.2019

Express division

  • Responsible for e-commerce turnover and forecast within DHL
  • Board of directors participation
  • Managing new product launches such as IT solutions for e-commerce platform integrations on Amazon, Magento, Prestashop, Woocommerce, etc
  • Supporting merchants (es: italian luxury brands) to export internationally through our logistic expertise (customs, lanes, bureaucracy, etc) and best practices
  • We impact e-commerce business reducing logistic costs and inefficiency of our merchants
  • Liaising with our regional team for new product launches
  • Merchant needs and market trend analysis for business development purpose
  • Customer acquisition and development
  • Results: overreached the annual target by more than 120%, created a new business development approach driven by eCommerce expertise, eCommerce training and support to all DHL's sales force, created a new DHL plug-in for the most important eCommerce platforms including Amazon

Ecommerce Manager

YOOX NET-A-PORTER GROUP
Milan
02.2016 - 01.2018

Set-up: www.chloe.com (Richemont group) (brand.com)

Countries: worldwide

Fashion/Beauty industry

  • Giving priorities on tech implementations and innovative features (such as: Omni-channel, One page check-out, etc)
  • High level meetings preparation and attendance
  • Managing: commercial activities (pricing, markdowns, stock, boosting, onsite banners, online marketing, customer care issues, logistic proposals, budget creation and OTB)
  • Monitoring: UX projects and analysis
  • SEO initiatives
  • Monitoring: shipping flows (inbound and outbound), packaging replenishment and guidelines
  • Weekly reports and analysis: KPI's management - Ensuring assortment, stock availability of our key best sellers
  • Project management for key internal projects such as: Sales Force Migration
  • Results: Overreached the business plan's target on monthly basis

Category Manager

Rocket Internet SE
Singapore
10.2014 - 02.2016

Company Overview: Alibaba Group since 2016 (Lazada and Linio)

Managing Key Account Manager(s) to grow the portfolio of merchants

  • Working closely with and providing strategy and guidance to the Vendor Acquisition team
  • Providing analysis on and executing the strategy for growing product assortment
  • Ensuring pricing competitiveness, assortment, stock availability of key merchants in the category
  • Building partnerships with key brands to grow the category
  • Developing online merchandising and promotion proposals to achieve sales targets
  • Responsible for 8 ZL's accounts launch and expansion: sellers onboarding (hunting and training), PRs, pricing, stock management, product creation management and finance reconciliation
  • Business intelligence analysis, competition benchmarking, sales performance and investors reporting
  • Results: Overreached the target on monthly basis by almost 140% as KAM
  • Created a new process for the Hunting team that helped the company to get the regional record of accounts live per hunter
  • Created a process of importation from the Free Zone Area
  • Enhanced the product performance dashboard calculating the impact of FB and CRM on sales
  • Closed important contracts with the biggest retailers in the Free Zone Area

Marketing Intern

Bulgari
Sydney
03.2014 - 09.2014
  • CRM analyst - clients sampling for marketing segmentation purposes, customer database management and marketing campaigns
  • Finance analyst - Marketing budget reconciliation and forecast
  • Bulgari Art Award's event assistant and investment performance analyst

Auditor Intern

KPMG Italy
Rome
05.2012 - 07.2012
  • Sogin (Italian nuclear energy company): press monitoring, environmental performance indicator analysis and business document analysis
  • Telemaco (Italian financial institution): benchmark analysis of retirement funds and business documents analysis
  • Salini (private industrial group specialized in the construction of major works): environmental performance indicator analysis and social indicator analysis

Education

Master's Degree - Marketing/Marketing Management, General

Università Commerciale 'Luigi Bocconi'
01.2012 - 01.2014

Master's degree - undefined

Fundação Getulio Vargas / FGV
01.2013 - 01.2014

undefined

UCLA Anderson School of Management

Economics and business - undefined

Università Europea di Roma
01.2009 - 01.2012

undefined

Universidad Francisco de Vitoria
01.2010 - 01.2011

Skills

Digital Marketing and E-Commerce

Budgeting & Forecasting

P&L

Logistic and Supply Chain B2C

Business Development

Marketing

Public Relations

Human Relations

Customer Relations

Understanding Consumer Behavior

Negotiation

Certification

Google ads (Adwords)

Awards

  • Scholarship

Timeline

Group Digital Innovation & Ecommerce Director

Give Back Beauty
12.2022 - Current

Head Of Ecommerce

Sofidel S.p.A.
08.2020 - 10.2021

Global Ecommerce Manager

Salvatore Ferragamo
05.2019 - 08.2020

Ecommerce Manager

DHL
01.2018 - 05.2019

Ecommerce Manager

YOOX NET-A-PORTER GROUP
02.2016 - 01.2018

Category Manager

Rocket Internet SE
10.2014 - 02.2016

Marketing Intern

Bulgari
03.2014 - 09.2014

Master's degree - undefined

Fundação Getulio Vargas / FGV
01.2013 - 01.2014

Auditor Intern

KPMG Italy
05.2012 - 07.2012

Master's Degree - Marketing/Marketing Management, General

Università Commerciale 'Luigi Bocconi'
01.2012 - 01.2014

undefined

Universidad Francisco de Vitoria
01.2010 - 01.2011

Economics and business - undefined

Università Europea di Roma
01.2009 - 01.2012

undefined

UCLA Anderson School of Management
Google ads (Adwords)
Digital Transformation
Artificial Intelligence Tools and Concepts
JavaScript
Filippo FerrazzoliDirector of Digital Innovation & Ecommerce