FILIPPO OGGIONI

Strategic digital leader with over 17 years of international experience across multilateral (UNICEF, UNV, EU), non-profit (CESVI), and private sector organizations (UniCredit, DHL/Deutsche Post, Zalando). Proven ability to grow audiences (1M+), drive high-impact global campaigns, and lead digital innovation in complex contexts, from emergency responses to long-term development. Trusted partner to senior leadership and key stakeholders, combining insights, storytelling, and cross-sector collaboration. Passionate about innovation, digitalization, capacity building, and skills transfer, especially in connecting people and teams across borders and disciplines to create meaningful, purpose-driven results.

KEY ACHIEVEMENTS:

• Developed and implemented global strategies for UNICEF such as the High Value Marketing and Digital Thought Leadership Strategy, contributing to increased leads, multimillion-dollar donations, and partnership renewals.
• Scaled LinkedIn visibility of UNICEF leaders from
• Acted as global social media focal point for I AM For Every Child, a record-breaking campaign implemented in over 100 countries. Supported brand awareness growth in key fundraising markets and activated over 5,000 employees who engaged and personalized the campaign.
• Directed digital strategy for UNICEF HQ’s presence at COP, UNGA, and the World Economic Forum, increasing brand exposure for high value target audience.
• Lead on digital and crisis communication capacity building in over 100 UNICEF offices globally, promoting knowledge sharing and regional influence on various topics such as Digital Fundraising strategies and tactics, Social Media Management, Employee Engagement, High Value Marketing, LinkedIn Strategy and Thought Leadership strategies with modules also included in education systems via national government counterparts interest.
• Led regional digital campaigns during COVID-19 and served as Acting Regional Chief of Communication during the Ukraine war, developing the UNICEF Digital Blue Dots, web platforms that provided vital information to over 4 million refugees during the emergency response.
• Co-created a new regional flagship result, integrating the work of the Adolescents team with Communications, and launched Connecting Flagship Result, an initiative that engaged over 25 million young people across Europe and Asia as supporters and advocates of UNICEF’s agenda.
• Generated 100,000+ new donors in China through digital fundraising in less than three months.