FILIPPO OGGIONI
Milan
Summary
Result-oriented Digital Strategist with an academic background in Media and International Relations, along with an Executive Master's in Management of International Organizations. Offering over 15 years of experience in Digital Communication, Public Relations, Media, Fundraising, Marketing, Insights & Analytics, Project Management. Dedicated to driving initiatives that deliver impactful results and engagement. Passionate about digital innovation, agile methodologies and thrive in challenging environments. Strong believer in a human-centric approach and effective teamwork for achieving success.
Overview
15
15
years of professional experience
Work History
Digital Media Specialist
UNICEF Private Sector Fundraising and Partnerships
09.2022 - Current
- PFP Thought Leadership Digital: Leading development and execution of thought leadership strategy for PFP
- Creating and curating content, managing distribution channels, and tracking results to ensure success of strategy
- Made significant impact on organization's brand awareness and reputation during WEF 23
- Social Media Lead: Leading development of content calendars, content creation, and community management for PFP leaders' channels and as UNICEF National Committees focal point
- Contributing to increased engagement rates and follower growth through effective social media strategy
- Conducting social media training programs for staff and partners to improve their skills and ensure consistent messaging and branding
- High-Value Marketing Digital Media: Leading strategy development of organic digital tactics for High-Value Marketing goals
- Co-developing LinkedIn Strategy for UNICEF PFP.
- Created content strategies for digital media.
Communication Specialist
UNICEF Europe and Central Asia
09.2020 - 09.2022
- Communication Strategy: Developed a clear communication strategy and associated work plan to raise awareness of children's issues, strengthen political will, enhance UNICEF's credibility and brand
- Expanded Regional Office's digital and social media footprint
- Media Relations: Maintained and developed relationships with journalists and media outlets, covering various media types
- Maintained regular contact and collaboration with media to effectively communicate UNICEF's story
- Networking and Partnerships: Developed and maintained relationships with individuals, groups, organizations, and forums crucial to achieving advocacy and communication objectives
- Established effective working relationships with UN communication counterparts
- Celebrities and Special Events: Managed contact list of nationally-known personalities supporting UNICEF's efforts
- Facilitated their participation in special events and activities
- Global Priorities and Campaigns: Ensured integration and action on UNICEF's global communications priorities, campaigns, and partnerships in Regional Office
- Disseminated these elements in locally-appropriate ways
- Resource Mobilization Support: Provided support to global and country-level fundraising activities through effective advocacy and communication strategies and activities
- Management: Managed and optimized utilization of human resources (communication team) and financial resources (budget planning, management, and monitoring)
- Monitoring and Evaluation: Established communication baselines to evaluate achievement of communication strategy objectives
- Conducted analysis to continuously improve effectiveness of communication activities
- Prepared and shared results and reports
- Capacity Building and Support: Offered professional expertise and advice on external relations communication to Regional Office and 22 Country Offices as required
- During period January-May 2021 and September-November 2021, March-June 2022, covered functions of Regional Chief of Communication in ad interim capacity.
Digital Fundraising Specialist
UNICEF Private Sector Fundraising and Partnerships
05.2018 - 08.2020
- Provided strategic and tactical support for Country Offices, National Committees, and Regional Offices in ROSA, EAPRO, MENA, and Gulf Area
- Assisted in creating digital fundraising plan for 2019, aligning with Digital Strategy and utilizing digital KPIs
- Utilized KPIs template to address needs, opportunities, and Investment Funds applications
- Supported agency management and developed donor journeys through market visits and participation in missions in regions
- Contributed to creation of audience mapping model to optimize campaign delivery, focusing on content and paid media investment
- Developed and trained on best practices for briefing agencies, using tools, running and evaluating campaigns, and enhancing digital learning
- Analyzed performance of innovative digital fundraising methods and expanded UNICEF Global Giving Platform to new markets
- Supported Individual Giving and engaged with PSVPs from digital industry
- Collaborated on planning PSPs and JSPs with Individual Giving, Emergency, and Market Development units of PFP
- Managed consultants and agencies to provide technical support in EAPRO, ROSA, and MENA/GAO regions
- Participated in selection process of RFP for Digital Fundraising Services, appointing more than 20 partner agencies
- Organized workshops (Skillshare and Bootcamp) and trained over 8 Digital Officers from Asian Region
- Provided regular updates and reports on Investment Funds, budget updates, and travel recommendations to improve fundraising results for country offices
- Developed work plans for country offices to evaluate digital capacity and team development
- Promoted use of Digital Fundraising Matrix to analyze current digital fundraising results in region.
Social Media Consultant
UNICEF South Asia Regional Office
04.2017 - 04.2018
- Integrated different digital platforms to support advocacy goals for children and adolescents
- Developed a content management plan and calendar for digital content
- Researched, developed, and produced engaging content adapted to regional reality, based on concepts produced by NYHQ
- Identified digital influencers and edited digital messages to engage with Goodwill Ambassadors
- Networked with digitally active adolescent groups and networks in South Asia
- Provided general assistance to Regional Office Communication Section, including drafting communication strategies and reports
- Mapped digitally active South Asian youth associations and promoted digital engagement with UNICEF ROSA
- Ensured quality, reach, and engagement of online audiences on Facebook, Twitter, Instagram, and YouTube.
- Increased users engagement through social media.
Senior Global Digital Media Specialist
Zalando SE
11.2016 - 03.2017
- Responsible for partnerships with Youtube/Google, Soundcloud, and Vevo
- Served as Project Coordinator for Mobile and Desktop Youtube Mastheads for Branding Campaigns
- Created synergies between Digital Communication, Social Media Division, and Programmatic Media Buying team
- Implemented practices to ensure brand reputation, budget control, and project development
- Provided management with updates on competitor analysis and crisis situations.
Senior International Sales Consultant
nugg.ad and Zalando Media Solutions
01.2014 - 10.2016
- Maintained and developed business alliances with publishers, clients, and media agencies
- Served as project manager for predictive behavioral targeting, branding solutions, data solutions, and DMP
- Oversaw technical implementation and strategic consulting activities on web audiences and target groups
- Organized Product Definition Workshops for publishers, media agencies, and advertisers in Europe
- Practiced result-based management approaches, optimizing online campaigns and ensuring high-quality services.
International Public Relations Officer
Media Consulta International Holding
01.2013 - 12.2013
- Assisted staff in national and international offices and supported management with media relations and PR activities
- Aligned communication activities for European Agency for Safety and Health at workplace (EU-OSHA) in 30+ countries
- Prepared activity plans, labor schedules, and briefings
- Researched specific information for clients and utilized MS PowerPoint, Excel tables, and reports to articulate information concisely
- Served as Community Manager for Healthy Workplaces Campaign, updating online communication platform.
Internal and External Communication Officer
UniCredit Foundation
09.2011 - 12.2012
- Coordinated communication strategies with partners in 22 European countries for Employee Community Involvement Projects and Matching Gift project
- Collaborated with Desk Europe and Desk Italy to disseminate information among partner associations and foundations in Central and Eastern Europe
- Proofread and edited content for UniCredit Sustainability Report 2012 and UniCredit Foundation Annual Report 2012.
- Used coordination and planning skills to achieve results according to schedule.
UNV Capacity Building Officer (Child Protection)
UNICEF Kingdom of eSwatini
01.2010 - 12.2010
- Drafted project proposals and funding requests for local NGO (Swagaa Swaziland Action Group Against Abuse)
- Trained NGO on innovative reporting measures based on UNICEF guidelines
- Arranged awareness campaign materials on Gender-Based Violence, Human Trafficking, and Children on Move
- Contributed to production of NGO data, education, and communication materials for advocacy efforts
- Assisted UNICEF Swaziland team in field operations to establish Registration Campaign.
- Participated in team-building activities to enhance working relationships.
Voluntary Civil Servant
Animus Foundation – La Strada International Bulgaria
09.2008 - 08.2009
- Supported communication unit of local NGO (Animus Foundation) in implementing awareness campaigns to combat human trafficking
- Assisted lobby team in researching data and international best practices.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Intern
CESVI Peru
06.2008 - 08.2008
- Supported activities of "Casa de La Sonrisa" in San Juan De Miraflores de Lima, daily center for children and young people at risk
- Assisted local staff of NGO in simplifying information and communication materials.
Education
Executive Master's Degree - Management of International Organizations
SDA Bocconi
Milan, Italy05.2023
Master's Degree - International Cooperation & Development
ASERI
Milan, Italy12.2008
Bachelor of Arts - Media Sciences
Università Cattolica Del Sacro Cuore
Milan, Italy12.2007
Skills
- Internet Technologies
- Continuous Improvement Process
- Administering Social Media Accounts
- Social Media Trend Analysis
- Strategic Networking
- Social Media Content Creation
- Digital Media Strategy
- Audience Engagement
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Advanced (C1)
Spanish
Advanced (C1)
Portuguese
Intermediate (B1)
French
Intermediate (B1)
Timeline
Digital Media Specialist
UNICEF Private Sector Fundraising and Partnerships
09.2022 - Current
Communication Specialist
UNICEF Europe and Central Asia
09.2020 - 09.2022
Digital Fundraising Specialist
UNICEF Private Sector Fundraising and Partnerships
05.2018 - 08.2020
Social Media Consultant
UNICEF South Asia Regional Office
04.2017 - 04.2018
Senior Global Digital Media Specialist
Zalando SE
11.2016 - 03.2017
Senior International Sales Consultant
nugg.ad and Zalando Media Solutions
01.2014 - 10.2016
International Public Relations Officer
Media Consulta International Holding
01.2013 - 12.2013
Internal and External Communication Officer
UniCredit Foundation
09.2011 - 12.2012
UNV Capacity Building Officer (Child Protection)
UNICEF Kingdom of eSwatini
01.2010 - 12.2010
Voluntary Civil Servant
Animus Foundation – La Strada International Bulgaria
09.2008 - 08.2009
Intern
CESVI Peru
06.2008 - 08.2008
Executive Master's Degree - Management of International Organizations
SDA Bocconi
Master's Degree - International Cooperation & Development
ASERI
Bachelor of Arts - Media Sciences
Università Cattolica Del Sacro Cuore
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