Francesca Bianco

Company Overview: Leroy Merlin

Developed and launched in-store and digital solutions based upon client's strict requirements, planning the go-to-market strategy by dealing with different departments of the company.

• Facilitated workshops to identify pain points, establish goals, and define actionable steps towards achieving desired outcomes in process optimization
• Succeeded in the mission of enabling the digital transformation by implementing new technologies in the processes
• Established as the first point of contact for partners and their direct operational needs
• Congratulated by the HR Department for training the salesforce on the new offering which has resulted in increased performances and project onboarding as well as improved adoption of new methodologies and tools
• Established as the expert on the new offering, actively performed audit on targeted stores or partners to monitor KPI

Company Overview: SPS (technology business solutions)

Assisted the client in navigating complex industry challenges with strategic digital recommendations and enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.

• Analyzed technologies to identify trends and opportunities for process improvements within client organizations
• Developed innovative strategies for the client, resulting in adopting new business patterns to boost market share growth
• Dealt with C-level executives of 4 countries as well as fund partners to define, strategize, and implement digital strategies
• Actively contributed to the facilitation of ideation workshops, high-level market analysis, technical analysis, features prioritization (MVP vs Waves), and high-level business case
• Handled the onboarding of the management team on innovation processes and methodologies by coordinating SteerCo, country-specific workshops, and project status updates

Company Overview: Iriscube Reply

Conduction of Application Maintenance services for Intesa Sanpaolo mobile banking (iOS, AND), and coordination of backlog, user testing for new client versions, and weekly KPI monitoring and reporting to support stakeholders decision-making.

• Successfully managed incidents & demands relative to digital applications (ServiceNow & data visualization platforms) cleaning up the ticket queue despite strict deadlines
• Learned to effectively analyze and monitor logs with no previous technical background
• Conducted audits and tests with in-house testers

Company Overview: AI startup

Streamlined communication between departments, facilitating efficient collaboration during product development phases. Proved successful working within tight deadlines and a fast-paced environment.

• Led the design, development, and roll out of 3 AI-driven SaaS products working with an incremental MVP approach
• Managed and prioritized sprint backlog applying the Kano model
• Developed strong relationships with suppliers through regular communication updates, fostering trust and confidence in the team's ability to deliver results
• Performed the development of the internal CRM and the definition of the guidelines/ best practices to be shared
• Supervised tools' launch campaign (new website & social media), and actively contributed to the content creation
• Performed tools' demonstration to corporate directors (mainly CMO) and venture capital
• Won the selection to pitch at TechCrunch to present the company - event dedicated to the most innovative startups worldwide

Company Overview: AI startup

From Market Analyst to Product Architect in 1 year, I strongly contributed to the growth of the company which raised a series B funding round and hired 30+ team members over two years.

• Collaborated to the identification of products' Scope/Target/Roadmap/Functional requirements with the Product Manager, defining core functionality by assessing users' needs and technology readiness
• Conducted comprehensive competitor analysis to identify gaps in the market and capitalize on new opportunities
• Contributed to the definition of User Stories using the INVEST criteria and of the relative acceptance criteria
• Presented the company profile and the products' roadmap to several investors such as Venture Capital, investment banks, and private equity
• Established strong partnerships with external suppliers, ensuring a reliable network for future projects or collaborations
• Worked effectively in fast-paced environments