Overview
Work History
Education
Websites
Languages
Timeline
Generic

FRANCESCA BRECCIA

Rome

Overview

22
22
years of professional experience

Work History

Founder

COCCINELLE FILM SALES
10.2012 - Current
  • Coccinelle is an international sales agency that launched a REVOLUTIONARY BUSINESS MODEL 'producer-friendly'
  • Offers independent producers and filmmakers a new concept of personalized distribution without binding their film to distribution contracts for years and giving them the financial control on their film.

Channel Manager

MGM NETWORKS
01.2010 - 01.2012
  • Managed all advertising, marketing and communication activities for the MGM Channel Italia, ensuring consistency with brand image and values
  • Led integrated advertising/marketing communication, designed and maintained social media activities, and arranged sponsorships.

Programming & On Air Promotion Manager

MGM NETWORKS
01.2009 - 01.2010
  • Developed branding and positioning of MGM Channel Italia, selected programming content, managed acquisition budget, and created monthly programming schedules
  • Oversaw on air promotional campaigns and liaised with creative departments.

Editorial coordinator

SKY ITALIA
01.2006 - 01.2009
  • Led communication across departments, coordinated content and programming strategies, viewed and selected films to acquire, and conducted analysis of competitor channels.

Festival & Marketing Manager

MEDIA LUNA ENT.
01.2003 - 01.2006
  • Managed promotion strategy through international festivals and markets, served as festival booking manager, and oversaw production of promotional materials.

Education

Master in Web-Marketing -

TMS
01.2012

European Master in Audiovisual Management -

MAGICA
01.2003

Bachelor of Arts - Political Science

La Sapienza University
Rome, Italy
01.2001

Languages

Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Elementary (A2)
Spanish
Elementary (A2)
Japanese
Beginner (A1)

Timeline

Founder

COCCINELLE FILM SALES
10.2012 - Current

Channel Manager

MGM NETWORKS
01.2010 - 01.2012

Programming & On Air Promotion Manager

MGM NETWORKS
01.2009 - 01.2010

Editorial coordinator

SKY ITALIA
01.2006 - 01.2009

Festival & Marketing Manager

MEDIA LUNA ENT.
01.2003 - 01.2006

Master in Web-Marketing -

TMS

European Master in Audiovisual Management -

MAGICA

Bachelor of Arts - Political Science

La Sapienza University

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FRANCESCA BRECCIA