FRANCESCA CASTIGLIONI
Olgiate Olona,VA
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Field Project - Thesis Project
ChantecIair
03.2025 - 06.2025
- Objective: Strengthen brand awareness and perceived value in the Swiss market, with a focus on the retail channel.
- Conducted in-store perception analysis using secondary sources and evaluated the brand image across points of sale.
- Identified key brand attributes to differentiate ChantecIair from competitors, particularly private labels.
- Developed a distinctive value proposition to reinforce competitive positioning.
- Key Outputs: Competitive positioning map, development of communication and trade marketing proposals.
Brand Management Course
Mayadoro
11.2024 - 12.2024
- Developed a positioning strategy for Mayadoro, a luxury pet jewelry brand.
- Conducted market analysis to define target segments, consumer profiles, and market size.
- Performed an in-depth brand audit (morphology, axiology, narratology).
- Designed new products to strengthen luxury positioning and expand the offering.
- Developed a TikTok communication strategy, defining tone of voice, content, and visual concepts to enhance brand identity and engagement.
Junior Marketing Assistant
Open Source Management
Varese, Italy
04.2022 - 05.2023
- CRM Management (Salesflare): monitoring consultant activities, tracking KPIs, and generating weekly and monthly performance reports.
- Digital Marketing: creating landing pages on WordPress, managing email marketing campaigns via MailChimp, and supporting paid advertising using Meta Ads.
- Content & Design: developing internal communication materials and promotional content using Canva.
- Business Development Support: conducting benchmark analyses to improve lead segmentation and customer activation.
- Training & Team Support (OSM Edu Team): acting as tutor for internal training sessions, focusing on empathy, active listening, leadership, and team collaboration.
Education
Master’s Degree - Marketing and Transformative Economy – Strategy and Entrepreneurship
Università della Svizzera Italiana
07.2025
Bachelor’s Degree - Communication Studies
Università Degli Studi Dell’Insubria
12-2022
Diploma - International Relations for Marketing
Istituto Tecnico Economico Tosi, Four-Year International Program
01.2019
Skills
- Wordpress
- MailChimp
- Canva
- Facebook Ads
- Salesflare
- Microsoft Office
Certification
- Hootsuite Platform Certification
- Social Media Marketing Hootsuite Certification
- Social Listening with Hootsuite
- Inside LVMH Certificate
- IELTS B2
LANGUAGES
Italian – Native Language
English – Upper-Intermediate (B2)
Spanish – Intermediate (B1)
Timeline
Field Project - Thesis Project
ChantecIair
03.2025 - 06.2025
Brand Management Course
Mayadoro
11.2024 - 12.2024
Junior Marketing Assistant
Open Source Management
04.2022 - 05.2023
Diploma - International Relations for Marketing
Istituto Tecnico Economico Tosi, Four-Year International Program
Master’s Degree - Marketing and Transformative Economy – Strategy and Entrepreneurship
Università della Svizzera Italiana
Bachelor’s Degree - Communication Studies
Università Degli Studi Dell’Insubria