Francesca Cosimelli

• Top Performer & Revenue Accelerator: Generated nearly €100K in Public Administration contracts single-handedly in 11 months, matching the entire revenue recorded by the company over its previous 7 years of activity.
• PNRR & Institutional Sales: Consulted and guided Mayors and Tourism/Culture Councilors on allocating available PNRR and public funding toward company digital projects.
• Procurement Advisory: Steered public administration clients through the preliminary procurement process, identifying appropriate catalog frameworks and direct award models on the MePA platform.
• Lead & Event Management: Qualified high-value inbound leads from marketing campaigns and successfully represented the company at major industry events and trade fairs (TTG, BIT, BMTA, WTE, Bitesp).
• CRM & Email Marketing Workflows: Managed the entire sales pipeline using HubSpot CRM; built automated email workflows, DEM campaigns, and outreach sequences, monitoring reporting metrics (open and click rates) to maximize client engagement.

• Career Progression: Successfully advanced within the company from Inside Sales Representative (GP Channel) to Inside Sales Representative (Ortho & GP Channel), and ultimately promoted to Inside Account Manager.
• Senior Portfolio Management: Managed the nationwide network of Invisalign providers utilizing Salesforce CRM, achieving a 15% monthly growth in certified providers and maintaining a 70% portfolio conversion rate.
• Corporate Presentations: Delivered the official opening presentation during Invisalign certification courses, introducing doctors to the company's background and core values prior to clinical training.
• Business Development & Digitalization: Developed patient portfolio growth strategies in collaboration with Territory and Area Managers, driving iTero intraoral scanner adoption.
• Lead & Event Management: Qualified professional inbound leads, handled commercial calls via Mycalendar/Calendly, and established new leads at international congresses (e.g., SIDO, EXPODENTAL).
• Cross-Departmental Collaboration: Oversaw nationwide Invisalign certification training, coordinating priorities across customer service, clinical, and IT support teams.

Commercial & Financial Management: Managed patient retention, facility service promotion, and custom treatment plans utilizing the ORIS platform, while structuring tailored financing and credit solutions with Compass, Fiditalia, and Deutsche Bank.

Client Acquisition & Operations: Managed client acquisition and retention via digital platforms (Fimaanetwork and Getrix), coordinated property listings, and handled contractual documentation for real estate transactions.

Hostess Services & Team Management: Provided hostess services, led promotional activities, and managed animator teams for major brands across Rome and Viterbo.

Market research through focus groups, qualitative surveys, and face-to-face interviews

Managed nationwide corporate SIM card administration for Enel employees, resolved technical issues via digital platform, REMEDY, led SIM portability projects, and coordinated IT asset shipments.

Digital Training Delivery: Promoted and delivered digital literacy training courses for individuals over 55 across recreational and community centers in Rome.

Worked as a hostess at Palalottomatica in Rome and various shopping centers across the city

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Mrs. Francesca Cosimelli