FRANCESCA DASCOLA
Milan
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Enthusiastic [Job Title] adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Insightful [Job Title] with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
23
23
years of professional experience
Work History
Country Culture Marketing Manager
Monster Energy Europe Limited
01.2016
- Country Culture Marketing Manager for BURN Energy drink
Head of Marketing
Monster Energy Europe Limited
01.2017 - Current
- Head of Marketing Italy, Albania & Malta for both brands Monster and Burn Energy Drinks
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Led a team of marketing professionals for successful product launches and promotions.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Planned and executed events and marketing programs to increase qualified leads.
- Launched marketing activities for new product lines and market penetration.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
Culture Marketing Manager
Red Bull Italy
02.2009 - 04.2015
- Responsible of a 3 elements Business Unit, Budget Management, Reporting, Culture marketing plans, strategies, and events production according to HQ guidelines and to specific Italian market needs analysis, Original format creation and event production for the company, Global platforms management (e.g., Red Bull Music Academy, Red Bull Bc One, Red Bull Tourbus, Red Bull mobile Studio etc..) among Italian territory, Production agencies and freelance selection, hiring and coordination, Music clearance rights management, Opinion leader management (e.g., musicians, dancers, stylists, celebrities…), Music production promotion activity and special projects linked to Red Bull Opinion leaders, Red Bull studios usage/Red Bull Tourbus management, Third party events support, Co-sponsoring and media partnership, 360 approach and other depts
- Coordination referred to culture contents and activities (Field, Trade, Communication, Digital, Brand, Sport), Artist projects collaboration developed for the brand: Lorenzo Jovanotti, Fabri Fibra, Salmo, Machete Crew, Lacuna Coil, Ghemon, Motel Connection, Marracash, Achille Lauro, Corveleno, Club Dogo, Velvet.
Head Of Promotion
EMI Music Italy
02.2006 - 01.2009
- Media relation, Radio and TV Promotion, Artist roster management related to radio, press and Tv promotional activities (e.g
- Vasco Rossi, Tiziano Ferro, Stadio, Sergio Cammariere, Cristina Donà, Amalia Grè, Dari, Finley, Norah Jones, Joss Stone, Ok Go, Depeche Mode)
Promotion manager
EDEL Italy
01.2003 - 01.2006
- Media relation, Radio and TV Promotion, Artist roster management related to radio, press and Tv promotional activities (e.g., Chris Rea, Simple Minds, Morrissey, The Rasmus, The Servant, Eugenio Finardi, Gene Simmons)
Marketing & Licensing Dept.
BMG Ricordi
09.2000 - 12.2003
- Creative Account and music consulting, Original Music and music libraries catalogue management, Advertising music consultancy, some ADV campaign examples: Gourmet, Dietorelle, Ferrarelle Magic, Seat, Infostrada, Scottex, Esso, Calvè, Parmalat Joy
Education
Music producer Diploma - New Technologies
APN Saluzzo (Cuneo) High level musical improvement School
Bachelor’s degree - Ethnomusicology and modern literature
La Sapienza University
01.2003
Thai Music class, Sound Engineering Class - Erasmus program
The University of York (U.K)
01.1996
Classical Studies High School Diploma - Rome
Terenzio Mamiani High School
01.1991
Skills
- Social Media Marketing
- PeopleSoft
- Customer Acquisition
- Data Analytics
- Public and Media Relations
- Partnership Development
- Budget Administration
- Marketing Campaigns
- Media Buying
- Brand-Building Strategies
- Brand Promotion
- Strategic Planning
- Business Development
Affiliations
- Music Therapyst and Music producer
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Advanced (C1)
French
Intermediate (B1)
Timeline
Head of Marketing
Monster Energy Europe Limited
01.2017 - Current
Country Culture Marketing Manager
Monster Energy Europe Limited
01.2016
Culture Marketing Manager
Red Bull Italy
02.2009 - 04.2015
Head Of Promotion
EMI Music Italy
02.2006 - 01.2009
Promotion manager
EDEL Italy
01.2003 - 01.2006
Marketing & Licensing Dept.
BMG Ricordi
09.2000 - 12.2003
Music producer Diploma - New Technologies
APN Saluzzo (Cuneo) High level musical improvement School
Bachelor’s degree - Ethnomusicology and modern literature
La Sapienza University
Thai Music class, Sound Engineering Class - Erasmus program
The University of York (U.K)
Classical Studies High School Diploma - Rome
Terenzio Mamiani High School
References
References available upon request.
Music Activities
- Music therapist
- Songwriter (for BMG Ricordi)
- Producer
- Guitar, Harp and piano player
Consent
In compliance with the GDPR and the Italian Legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.
It Knowledge
Windows, Macintosh, Most popular social networks, Word, Excel, Outlook, Power Point, Internet Explorer
Personal Information
Nationality: Italian
Similar Profiles
Colin BlakeyColin Blakey
Consumer Engagement Ambassador at Monster Energy CompanyConsumer Engagement Ambassador at Monster Energy Company
HUMA BATOOL SYEDHUMA BATOOL SYED
Senior OCM Consultant & Program Manager at Monster Energy - Digital TransformationSenior OCM Consultant & Program Manager at Monster Energy - Digital Transformation
Brenda CarroBrenda Carro
Consumer Engagement Team Ambassador at Monster EnergyConsumer Engagement Team Ambassador at Monster Energy