Francesca DEcclesia
Pia
Milano
Summary
Proven experience in the global fashion, specializes in the first lines presentation, product development sourcing, stores, and business development. Skilled in Luxury Goods Wholesale, Franchise and E-Commerce with strong sales and negotiation professional attitude. Operate effectively under complex conditions. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
22
22
years of professional experience
Work History
Senior Sales Manager
WP Lavori Srl
05.2023 - Current
- Prospecting new business opportunities with objective of growing brand awareness for brand BARACUTA, BARBOUR, BLUNSTONE, CT PLAGE, FILSON.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Managed accounts to retain existing relationships and grow share of business.
Sales Director
CAPASA Milano
05.2022 - 03.2023
- Responsible for directing and overseeing the creation and implementation of short- and long-term strategic plan
- Manage wholesale accounts globally Responsible for supporting new and existing accounts
- Execute sales budget and strategies to drive business in the new markets.
Senior Wholesale Director
Trussardi S.p.A.
11.2021 - 04.2022
- Leading 4 Sales Managers, 3 Customer Service accountants, 5 agents and 2 distributors
- Leading EMEA new business sales across all channels and platforms
- Leading a sales organization of 7 countries and 2 distributors, developing omni channel approach including 3 franchise stores, facilitating the marketplace transformation.
Wholesale Director
Trussardi S.p.A.
07.2020 - 11.2021
- Leader of the Italian market, over 10M€ revenues, accountable for implementation and execution of the brand Sales Strategy
- Optimising the distribution strategy and transforming the market organisation in line with Sales target and KPIs assigned
- Notably, planning and monitoring the sales force, by managing 5 direct reports and 11 sales agencies - constant results tracking, analysis of risk and new business opportunities.
Global Sales Director
1017 ALYX 9SM, MMW Srl
05.2019 - 06.2020
- Leading 2 Sales Managers, 3 Customer Service accountants, 5 freelance sales staff
- Key responsibilities in the wholesale distribution market.
Senior Wholesale and Franchise Manager
Calvin Klein 205W39NYC, PVH Corporation
09.2017 - 04.2019
- Leading 1 Sales Assistant, 3 Customer Service accountants, 1 Visual Merchandiser, 5 freelance sales staff, 1 back office, 3 Department Stores sales staff
- Partnership and Concession business for CALVIN KLEIN EMEA (170 stores > 50M€ annual revenue)
- Responsible for driving and developing franchising opportunities
- Continuous support to the CK partners aiming to ensure a profitable and sustainable growth
- Budgeting plan and related partnership development
- New partners identification, selection and development, implementing a sustainable mono-brand expansion across the EMEA region.
Sales International Manager
Moncler S.p.A.
12.2012 - 08.2017
- Leading 1 Sales assistant, 2 Back Office, 5 freelance sales staff
- Develop and execute strategic plans to achieve sales targets and maximise customer base
- Build and maintain strong long lasting customer relationships
- Partner with key accounts in the region to understand their business needs and objectives
- Coaching sales reps on store visits, ensuring checklists are respected, store audits conducted and training on Visual Merchandising.
Wholesale Manager
Alexander McQueen, Kering Group
06.2007 - 11.2012
- Leading 2 Sales Assistant, 3 Back Office, 1 Showroom Manager, 8 freelance sales staff
- Supporting the Commercial Director to the definition of the seasonal strategic plan, identifying business objectives and targeted brand image
- Maintaining the commercial network through local presence in the European countries and Eastern Europe
- Showroom management and operations for the periodic sales campaigns.
Account Manager
Fiera Milano International - S.p.A., Gruppo Fiera Milano
03.2002 - 05.2007
- My main job tasks consisted in selecting targets for value-added sales services
- Preparation of the commercial documentation for the concept layout to be assembled, both relating the physical exhibition space and its relative web site
- Back-office administration and customer service management.
Education
German language course -
Göthe Institut Berlin
07.2002 - 2002.05
Foundation course to become airhostess - undefined
Air Europe S.p.A.
08.2001 - 2001.05
Degree in "Foreign Language Turism Management" - undefined
Università degli Studi di Pescara, G. D'Annunzio
German language course - undefined
Sprachvermittlung Bonn
03.1999 - 1999.05
Diploma in Accounting with German as a second language - undefined
I.T.C. "G. Rosati"
Skills
Sales process optimization
undefinedBirth
Foggia, 12/23/1974
Others
Formica's Milan Association on-site activities and home visits to elderly people who cannot leave their house. I authorise the use of the personal data within this Curriculum Vitae according to the Lgs. Decree n. 196/2003 (art. 13 cc) and the GDPR 679/16.
Resident
Via Comelico 42, Milano
Timeline
Senior Sales Manager
WP Lavori Srl
05.2023 - Current
Sales Director
CAPASA Milano
05.2022 - 03.2023
Senior Wholesale Director
Trussardi S.p.A.
11.2021 - 04.2022
Wholesale Director
Trussardi S.p.A.
07.2020 - 11.2021
Global Sales Director
1017 ALYX 9SM, MMW Srl
05.2019 - 06.2020
Senior Wholesale and Franchise Manager
Calvin Klein 205W39NYC, PVH Corporation
09.2017 - 04.2019
Sales International Manager
Moncler S.p.A.
12.2012 - 08.2017
Wholesale Manager
Alexander McQueen, Kering Group
06.2007 - 11.2012
German language course -
Göthe Institut Berlin
07.2002 - 2002.05
Account Manager
Fiera Milano International - S.p.A., Gruppo Fiera Milano
03.2002 - 05.2007
Foundation course to become airhostess - undefined
Air Europe S.p.A.
08.2001 - 2001.05
German language course - undefined
Sprachvermittlung Bonn
03.1999 - 1999.05
Degree in "Foreign Language Turism Management" - undefined
Università degli Studi di Pescara, G. D'Annunzio
Diploma in Accounting with German as a second language - undefined
I.T.C. "G. Rosati"
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