FRANCESCA DI RIENZO
Varese,VA
Summary
Sales professional with 18 years of experience across B2B and B2C environments, currently working as an Account Executive in Sinch. Strong background in account expansion, new business development and demand generation, with a practical and hands-on approach to sales execution. Alongside my core role, I have started collaborating with the SDR team, contributing to initial work on ICP segmentation, industry targeting and use case–based outbound ideas, based on direct sales experience. Known for a collaborative mindset, analytical thinking and a strong interest in coaching and developing people, with a clear motivation to grow into a structured sales leadership role.
Overview
19
19
years of professional experience
Work History
Senior Account Executive
SINCH
01.2022 - Current
- Manage and expand a portfolio of existing enterprise accounts, driving growth through upsell, cross-sell and long-term customer development.
- Actively prospect new customers, through a mix of inbound opportunities with outbound initiatives focused on specific industries and business needs.
- Alongside my core role, collaborate with the SDR team on early work around ICP segmentation, industry targeting and use case–driven outbound messaging.
- Bring direct sales experience into prospecting strategies to better align outbound activity with real customer needs and sales conversion dynamics.
Sales Strategy Manager
GROWENS
01.2021 - 01.2022
- Supported sales leadership on sales effectiveness, pipeline quality and forecasting.
- Led a team of 4 professionals, providing direction, priorities and support on sales strategy and performance initiatives.
- Worked on segmentation, prioritization and performance frameworks to improve commercial focus.
- Designed KPIs, dashboards and reporting to monitor pipeline, conversion and performance.
- Contributed to incentive plans and compensation models, acting as a bridge between sales, operations and finance.
Sales Leadership & Commercial Roles
VODAFONE ITALY
01.2011 - 01.2021
- Held multiple sales and leadership roles within a highly structured, performance-driven organization (Strategy Channle Coordinator, Enterprise Account Manager, Regional sales manager)
- Led and supported sales teams and store managers across different channels, focusing on execution quality, routines and performance improvement.
- Contributed to revenue planning, commercial strategy and customer segmentation in collaboration with regional and national sales leadership.
- Defined, monitored and acted on sales KPIs to drive focus, accountability and results.
- Actively involved in training, onboarding and coaching of salespeople and managers, with particular attention to the development of junior profiles.
Regional Key Account Manager and NAM for Eurospin
KRAFT FOODS GROUP
01.2007 - 01.2011
- As Regional Key Account Manager, led the expansion of the Osella brand strategy across Southern Italy, working on product portfolio, pack sizes, pricing and promotional plans.
- Managed regional budgets and commercial priorities to support sustainable growth.
- Indirectly coordinated a salesforce of 48 Key Account Managers, supporting focus, market penetration and the development of new customer collaborations.
- As National Account Manager for Eurospin Discount, contributed to the development and launch of three private label products, marking the first private label collaboration for the Osella brand.
Education
Bachelor of Science -
SUN Seconda Università Di Napoli
07-2006
Skills
- Sales KPI & Revenue Performance Management
- Cross-Functional Collaboration & Method Sharing
- Authentic, energetic with a positive and pro-active approach
- Sales Coaching & People Development
LANGUAGES & TOOLS
Italian: Native
Bilingual or Proficient (C2)
English: Fluent
Upper intermediate (B2)
Spanish
Upper intermediate (B2)
Salesforce, Tableau, Excel, PowerPoint
Advanced (C1)
Timeline
Senior Account Executive
SINCH
01.2022 - Current
Sales Strategy Manager
GROWENS
01.2021 - 01.2022
Sales Leadership & Commercial Roles
VODAFONE ITALY
01.2011 - 01.2021
Regional Key Account Manager and NAM for Eurospin
KRAFT FOODS GROUP
01.2007 - 01.2011
Bachelor of Science -
SUN Seconda Università Di Napoli