Francesca Fumagalli Ceri
Milano
Summary
Experienced Marketing Communication Senior Director with a strong background in global retail marketing. Demonstrated success in developing and executing highly effective marketing campaigns, resulting in increased customer engagement and significant business growth. Skilled in leveraging market insights to drive strategic initiatives and deliver impactful results. Adept at fostering cross-functional collaboration and leading high-performing teams to achieve organizational objectives.
Overview
2025
2025
years of professional experience
Work History
Marketing Communication Senior Director
Circana
- Led the launch of different Marketing campaign dedicated to Retailers in EMEA, including press releases, email marketing, LinkedIn advertising, and organic social media activities
- Developed procedures for solution technology platforms in EMEA
- Championed DEI efforts to foster a more diverse, inclusive, and equitable workplace
Marketing Communication Director
Circana
01.2020 - Current
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Managed crisis communications, mitigating potential damage to company reputation.
- Spearheaded public relations efforts for product launches and events, generating buzz in target markets.
- Secured favorable media coverage, cultivating relationships with key industry journalists.
- Leveraged analytics tools to track campaign performance metrics for continuous improvement in communications strategy effectiveness.
- Coordinated timely press releases announcing company news, achievements, or awards received by the organization.
- Evaluated campaign performance using data-driven insights to inform future strategies.
- Led cross-functional teams to execute impactful marketing and PR initiatives.
- Consolidated messaging guidelines, ensuring brand consistency across all channels and departments.
Education
MBA - Philosophy - Marketing Communication And PR
Università Statale
MilanSkills
- Marketing Strategy
- Campaign Management
- Customer Engagement
- Digital Marketing
- Sales Enablement
- DEI Advocacy
- Collaborative leadership
- Team Coordination
Core Leadership Capabilities
- Excellent team builder and leader
- Exceptional project manager and team coordinator
- Brand revitalizer
- Strong collaborator and team player
- Innovative and creative
Activities
- Press office activities
- Event strategy and organization
- PR activities, including customer satisfaction, white papers, and cooperation with public bodies and universities
- Advertising
- Social media and website activities, including strategy and paid campaigns
- Account-based marketing campaigns and demand generation activities
- Direct marketing and sales campaigns
Timeline
Marketing Communication Director
Circana
01.2020 - Current
Marketing Communication Senior Director
Circana
MBA - Philosophy - Marketing Communication And PR
Università Statale
Similar Profiles
Amanda-Nicole Spillar Amanda-Nicole Spillar null
Technology Project Director at CircanaTechnology Project Director at Circana
Ginger PhelpsGinger Phelps
Media Analyst || at CircanaMedia Analyst || at Circana
Huancheng LiuHuancheng Liu
Client Analyst at CircanaClient Analyst at Circana