Francesca Porta

Responsible for developing and implementing new demos and sales strategies for MarketSuite Modular Unified Commerce Solution across both direct sales and partner channels, collaborating with System Integrators in the GDO, Fashion & Retail markets as well as other industries (Automotive, Food & Beverage, etc.).

Actively involved in the carve-out process of proprietary products, working closely with Product Marketing, CRM, and Finance teams.

Key responsibilities included the definition of the new pricing model and commercial offering, supporting the transition from a traditional license-based model to a SaaS subscription model, including the design and implementation of new contractual frameworks, price lists, and go-to-market strategies to enable scalable and recurring revenue streams.

Definition and promotion of joint partnership initiatives and value propositions.

• CONTACTLAB MARKETING CLOUD WITH ADVANCED MARKETING AUTOMATION
• CUSTOM PROJECTS FOR 1to1 - 1toMANY MARKETING AND TRANSACTIONAL COMMUNICATION INTEGRATED WITH THE COMPANY INFORMATION SYSTEM ( ERP, CRM, DATALAKE, etc.)
• CONTACTLAB & MAILUP ALL IN ONE EMAIL MARKETING PLATFORM TAILORED TO A WIDE RANGE OF BUSINESSES
• CROSS-SELLING TEAM SYSTEM CRM, E-INVOICE & HR PLATFORMS

• Developing and implementing sales strategies for different industries, such as Insurance&banking, Luxury, Health&Pharma, Utilities, E-commerce, Publishing, Cultural institutions, Public Sector, NGOs...
• Prospect and Customer Base analysis and knowledge aimed at proposing relevant products and services and ROI generators to facilitate new business, upsell and retention. Focus on market performance, characteristics of the products offered vs competitors and characteristics and customer requirements.
• Identifying new channels and business opportunities in the SaaS/MarTech sector, with an emphasis on marketing automation, e-commerce, digital marketing, and loyalty programs.
• Pipeline management and task and goal monitoring Salesforce, Hubspot, Pipedrive, Hubspot
• Project Management activities in the grounding of standard and tailor-made projects, analysis of customer data and strategies and integration with the company systems
• Identifying and sharing sales goals, supporting and training teams on product, integrations and strategies.
• Interim coordination of the BU Tech during the transition from Contactlab to MailUp
• Key Person with targeted goals during the company merger
• Price lists review and price increase management
• Management of Calls for Proposals, Tendering, Direct Contracting

Projects from 25k to 500k (product and/or products + services)

BofB 1,200K > Key Accounts BtoB e BtoC -
60% Corporate customers
30% Medium Business
10% Medium Small Business

35% New Business
45% Client management & Upsell

20% Pre-Sales, Strategy & Project Management of the integration phases

• Digital transfomation: Planning and management support during the various phases of digital design and transformation on international BtoB customers ,
• Selection, adoption and/or setting of CRM/ERP software, testing, correction and adaptation of tools.
• Expansion of the customer portfolio, demand/supply integration, sales data analysis with focus on business increase and customer satisfaction aimed at increasing ROI.
• Organizing both national and international (EMEA) sales networks: Direct sales and Agents Sales Network.
• Multilevel Training&Coaching for on new tools, sales policy, targets and strategies Management, Sales and Customer Succes.
• Consultancy for Company Management and Sales Dep area in multicultural and multilingual environments Identifying work problems in remote teams and sharing target-oriented work strategies. HR Support & Advisory for smart working transitotion.
• Care, management and development of the relationship with the final customer based on company Case Studies and Customer Care activities
• Trainer Team-working & Corporate Thinking, Training for Trainers.

Very positive Customer Satisfaction feedback at the end of the consultancies both short an medium-term.

• Management and Development of the Regional Sales Network
• Planning and achievement of sales targets: progressive targets from 7 to 12 million €/year
• Recruitment and training of sales staff, and middle management
  Management of a team of up to 60 people divided into zones and sub-teams
• Organization and management of product tests for new products, sales strategies with focus on digitalization and digital mktg for the Italian Market an in collaboration with the international marketing team
• Pre-sale -After-sales and Customer care courses for sales staff and managers. Training for trainers.

MOOOI, TOM DIXON, MDF, EDRA, EXTREMIS, ARCO, BALERI ITALIA, ESTABLISHED AND SONS, ICF, DANESE MILANO etc.

• Exclusive distribution in France for major international design brands .
• Sales network management, business development & expansion.
• Brand Scouting.
• Close collaboration with C-Level brands' management for the definition of sales, marketing and communication strategies.
• Management of the BtoB showroom - Paris Avù - Rue des Vinaigriers
  Opening of the MOOOI single-brand store in Paris.
• B2B customer management, direct management of large projects for Grand Compte customers.
• Event organisation, press office, marketing strategies, international trade fairs.

Book of Business around 30 millions €/year

• Planning, fundraising and start-up of emergency projects (base >500.000€ and more)
• Management of relations with local and international authorities, permits and project funding.
• Definition of human, material and intangible resources according to the available budget. Finanancial, Team and Ongoing activities management:
  > Project coordinator Sudan - Darfur emergency
  > Project coordinator Sumatra - Indonesia - Tsunami Emergency
  > International coordinator - Bangkok Thailand - back office South-East Asia
  > Interventions in Thailand, Myanmar, Sri Lanka, Congo, Kenya, Ciad

Account management in the fields of design, interior architecture and lifestyle.