FRANCESCA ZANINI

Company Overview: MV and HV Switchgear Devices Manufacturer

• Digital Marketing Specialist skilled in digital strategy, content development, organization and cross-functional collaboration
• Developed and executed a comprehensive social media strategy, resulting in a significant increase in website visits
• Designed and managed social media campaigns for product launches, adhering to a content calendar
• Created newsletters for seasonal campaigns, driving engagement and customer retention
• Collaborated with agencies in Italy and abroad to manage advertising efforts across social media platforms and traditional press
• Worked cross-functionally with marketing and sales teams to align campaigns with broader business objectives
• Leveraged expertise in Google Search Engine, SEO, paid search, and web analytics to optimize online presence
• Designed and maintained websites using WordPress
• Translated documents and provided live translation (Italian English) for client interactions
• Developed web content and designed marketing materials to enhance brand identity

Company Overview: Software House

• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Improved website visibility through development and implementation of SEO strategies.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Worked closely with sales teams to plan and execute initiatives supporting product and brand promotion
• Provided live translation services (Italian English) during exhibitions, meetings, and calls
• Assisted in designing communication and marketing materials to align with brand goals
• Continually maintained and improved company's reputation and positive image in markets served.
• Devised content strategy to effectively engage target audiences.
  Improved website visibility through development and implementation of SEO strategies.

• Managed guest and member records, maintaining accurate customer data for improved client service; handled high-volume phone inquiries, providing detailed and professional responses to support member engagement
• Supported the Duty Manager in daily operations to maintain a welcoming environment
• Administered payments and resolved customer complaints, honing customer service and problem-solving skills essential for marketing roles

Company Overview: Cosmetic Company

• Produced concept plans for high-profile corporate meetings and events.
• Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
• Monitored and controlled event expenditures to meet budgets.
• Coordinated travel and accommodations for event attendees.
• Trained and supervised event staff to complete tasks on time.
• Coordinated transportation and parking arrangements for guests and vendors.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Implemented protocols and procedures to effectively manage planning process.

• Successfully translated complex legal contracts from English to Italian, showcasing adaptability and precision
• Worked with high-profile clients, meeting tight deadlines and managing multiple tasks

• Compiled and distributed press reviews for the internal e-journal, building content development experience
• Coordinated travel arrangements for conference attendees, enhancing skills in event planning and guest relations
• Managed catering for conference breaks, ensuring smooth event flow and positive attendee experiences
• Created weekly reports on handling charges, demonstrating strong organizational and analytical abilities