FRANCESCO CHEN （陈东东）
Milan
Summary
I'm a passionate and dynamic business developer adept in working with partners to understand business needs, while providing concise and relevant information. Strong attention to details while open-minded and committed to finding solutions.
Overview
6
6
years of professional experience
Work History
KEY ACCOUNT MANAGER/B2B MANAGER
INTRAMIRROR & SENSER
01.2023 - Current
- Identified sell-off opportunities by analyzing market trends and sell-through data.
- Led the B2B team in developing expertise and establishing key performance indicators to efficiently evaluate stock list capabilities, opportunities, and competitiveness (e.g., comparing against Poizon's sell-through).
- Currently manage key relationships with half of Italy's top 30 multi-brand stores, having previously overseen over 40 small to medium-sized partners.
- Negotiated and built strong client rapport delivering a 500% YoY sales growth despite challenging economic conditions; best-seller product value from the same partners increased by an average of 300%, and initiated further bilateral cooperation on projects such as brand replenishment, reproduction, and pre-orders.
- In rare occasion led sell-off projects directly with brands like Kering group's Balenciaga, other smaller brands such as Givenchy, Pinko, NGG group, Ann Demeulemeester, Byfar, Dunhill, Sergio Rossi.
- Optimized pricing strategies, product assortment, and logistics for promotions.
- Oversaw and coordinated multiple API integrations.
Swimwear wholesale Business developer
PHOENIX SAS
09.2018 - 09.2021
- Analyzed trends from 'moda mare' fashion shows, competitor and market leader trajectories, and textile supply and price monitoring
- Collaborated with Italian partners to design swimwear, oversaw manufacturing and quality control operations, and imported products from China Xingcheng
- Acquired extensive familiarity with Chinese wholesalers in Milan (girasole & monza), Rome first hand importers, and Prato's manufacturers
- Led development of VRIN resources to gain sustained competitive advantage, by focusing on textile development and building strong partnerships
- Distributed SS21 swimwear collection to 500+ local retailers in north Italy
Education
Master of Science - Construction economics and management
UNIVERSITY COLLEGE LONDON
01.2022
Bachelor of Science - Information technology Management for Businesses
LOUGHBOROUGH UNIVERSITY
Loughborough, Leicestershire01.2018
International Baccalaureate (IB) -
INTERNATIONAL SCHOOL OF MILAN
01.2015
Skills
- English (C2 proficiency)
- Italian (first language)
- Chinese Mandarin & Wenzhounese (working proficiency)
- Office package intermediate-high proficiency
- API integration basic knowledge (atelier, beestore, BRG, coral match etc)
Timeline
KEY ACCOUNT MANAGER/B2B MANAGER
INTRAMIRROR & SENSER
01.2023 - Current
Swimwear wholesale Business developer
PHOENIX SAS
09.2018 - 09.2021
Bachelor of Science - Information technology Management for Businesses
LOUGHBOROUGH UNIVERSITY
International Baccalaureate (IB) -
INTERNATIONAL SCHOOL OF MILAN
Master of Science - Construction economics and management
UNIVERSITY COLLEGE LONDON
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