Francesco Fabri

• Team leadership: managing and developing a team of six people.
• Performance-Driven Experience: monitoring and analyzing clients KPI in order to guide strategic decisions.
• New business development: driving client acquisition and portfolio expansion.

Clients Managed

LUISA SPAGNOLI

Led the digital growth of the brand, delivering consistent YoY e-commerce revenue increases and scaling the business across international markets.

COSMOPROF BOLOGNA

New Lead Contacts (+5.4% vs 2024)

New Website Registrations: (+12.5% vs 2024)

Online Ticketing (+4.63% vs 2024)

ROCCA 1794

We generated a +100% revenue uplift in 2025 through a diversified media mix focused on revenue, store visit, and awareness.

LG Italy, Coop Online, Pisa 1940, Pagine Gialle Casa, Klepierre, Luxpets, Polimi GSoM, Digital Pecunia, Amouage, Ultra Premium Direct, Blue Air, Imaway, Atenei Online, Alopronto, Sofortarzt, Capex.

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• Market and audience analysis to support pitches and competitive tenders.
• Training and mentoring junior team members.
• Development of tailored Media Plans with KPIs, budgets and performance benchmarks.

• Lead management of paid search and performance campaigns on Google Ads (Search, Shopping, Display, YouTube, PMax, Demandgen) and Microsoft/Bing Ads.
• Daily use of Adform and Google Campaign Manager for planning, trafficking and reporting.
• Execution of Amazon DSP campaigns (link-in/link-out).
• Activation and management on Teads, Outbrain, Meta, TikTok, Azerion, Blis, Yobee, DV360 and Tradedoubler.
• Management of price comparison channels (Trovaprezzi, Kelkoo).
• Brand Lift measurement via Spotify and YouTube studies.

• Https://www.jobfarm.it/

• Strategic Media Planning including definition of objectives, KPIs, and delivery strategies.
• Management of App Install and App Engagement campaigns, with optimization focused on store performance, install volumes, and quality rate.
• Brand Lift campaigns on Facebook/Meta, including analysis of increases in awareness, ad recall, and consideration.
• Brand awareness, traffic, and engagement campaigns, including multichannel upper- and mid-funnel strategies.
• Reporting, performance analysis and new business support
  
  Clients Managed:
  Acea Corporate, Acea Energia, Bertazzoni Cucine, BNP Real Estate, Capgemini Communication, Doing Communication
  
  Reference:
  Andrea Tisato – Head of Digital Advertising
  LinkedIn: https://www.linkedin.com/in/andreatisato/

• Full-funnel campaign management across Google, Bing, Meta, and LinkedIn.
• Budget and KPI optimization (CPC, CPA, CPL, ROAS) using data-driven testing.
• Media planning aligned to business and performance goals.
• Amazon Vendor and marketplace advertising management (ShopStyle, Stylight).
• Programmatic & affiliate marketing execution (CJ, Rakuten, and Tradedoubler..
• Web and competitor analysis via leading analytics tools (SimilarWeb, Semrush, SeoZoom, and PageSpeed Insights).
• Reporting and audit creation for campaign optimization.

Accounts Managed:
SDA Bocconi, Inspired Business Schools, Luiss Business School, Biffi Boutiques, Board International, Rocco Giocattoli, Lifeanalytics, Lifebrain, Blogmeter, BC Battery, Beta Utensili, Nextchem, Oro di Spello, Azzurra Profumi, 2Star, Reale Mutua.

References:
Valerio Di Pietro – Head of Digital Advertising (vdipietro86@gmail.com)
Claudio Caputi – Head of E-commerce (caputimarketing@gmail.com)

• Managed PPC campaigns on Google Ads, Bing Ads, and Amazon Advertising with focus on performance and budget efficiency.
• Performed keyword research and competitive analysis to support campaign strategy and visibility.
• Monitored performance via Analytics tools and dashboards.
• Managed Amazon Seller Central 3P operations across FBM and FBA.
• Optimized Amazon listings (keywords, images, A+/EBC, descriptions) to improve CVR and ranking

Comfort Click – https://www.comfortclick.co.uk/

• Controlled financial operations, including bank reconciliation and payments
• Managed invoicing workflows in Easybill
• Administered Magento CRM, catalogue, and order processes
• Led affiliate marketing initiatives through Belboon
• Executed SEO strategies focused on keyword growth and site optimization
• Designed and deployed Mailchimp email marketing activities
• Oversaw customer service processes and escalation handling
• Supervised logistics partners and shipping processes
• Developed tailored proposals for B2B and B2C segments
• Contributed to brand development at key industry events

BRICOFLOR – https://www.bricoflor.it/

• Acquired new merchants through multichannel prospecting and inbound lead management
• Optimized daily budgets and CPCs by category to increase merchant revenue and margins
• Managed sales pipeline and operations using Salesforce and MBO
• Drove campaign optimization through KPI analysis (CPC, CTR, ROAS, CPA, CVR)
• Identified growth opportunities by analyzing Google PLA performance and sales data