Francesco Favettini

PR and Communication agency specialized in Outdoor sports and Sustainability

• Coordination of promotional events and trade shows, from planning to execution.
• Creation of marketing and communication materials, such as brochures and newsletters.
• Planning of integrated communication strategies.
• Definition of branding activities to increase corporate awareness.
• Preparation of multichannel communication activities in line with the company's brand identity.
• Participation in industry meetings and events to identify new commercial partnership opportunities.

• First project in the World that involve disability people (amputees, blind..) to Windsurf

• Definition of the company's commercial objectives and their achievement, management of negotiations and relationships with customers, sales structure for new distributors and sector customers throughout Italy.
• PR, communications, media buying and adv.

• Managing the whole business details from sponsor to collaborations, from instructors to rib boat

• Organization and implementation of training courses to access the qualification of Windsurf instructor recognised by CONI (Italian Olympic Committee)

• R&D of F&K Skis, product range - Focus on the development of Freeride range, redefinition of shapes, materials and manufacturing processes so as to better address different skier profiles targeted - Testers for the full product pipeline

• Organization and coordination of courses, instructor supervision, marketing and communication

• Ski Instructor, marketing, Social Media

• Guidance, maintenance, events
• Negotiated contracts with event venues and suppliers to secure favorable terms and pricing.

• Several years spent working in different windsurf schools across Europe covering different activities and roles.
• Definition of teaching methodology, lessons schedule planning, rental and repair management, customer relations and teaching skills from basic to advanced.

• Manager Ski Team Italy
• Developed and implemented training programs for new hires, facilitating team meetings and provided constructive feedback to improve team dynamics