Francesco Marchetti

Multidisciplinary professional with a background in EU policy analysis, digital media entrepreneurship, and data-driven marketing. I combine a strong analytical mindset with hands-on experience in both institutional and commercial environments. At the European Commission, I contributed to impact assessments and policy evaluations within the Better Regulation Agenda, developing a data-informed approach to complex regulatory frameworks. In my current role at Rifipack, I apply this analytical rigor to commercial strategy—monitoring KPIs across Meta and Google Ads to optimize campaign performance and support data-driven decision-making. As founder of Idiot Digital, a startup in the media and culture sector, I lead the development of digital content and visual products while designing scalable operational strategies and exploring innovative funding models. With this hybrid profile, I aim to deepen my expertise in data science to bridge the gap between business objectives, algorithmic intelligence, and ethical insight in high-impact digital environments.