Gabriela Armando

• Monitoring , creating and publishing of content for Reebok.eu website, and News Letters .
• Coordinate and upload of contents on CMS and set up of editorial pages .
• Coordinating , creating and being point of contact for the creation and quality check of NLs campaigns .

• Running digital content campaigns for Reebok.eu website and NLs .
• Participating in planning and implementation of effective marketing campaigns .
• Choosing visual content and collaborating with Graphic Designers to come up with appropriate visual content and crops for website and news letters .
• Monitoring performance of content across all digital media platforms .
• Editing content for grammar, spelling, punctuation, and style for NLs and HP .
• Requesting content for various platforms, including Newsletters , Homepage and for our partners when necessary .
• Making sure all content follows best SEO practices and company's style guidelines
• Managing Rebook merchandising , graphic designer, copywriter, translation team and localization team for News Letters to ensure everyone meets their deadlines .

• Streamlined distribution and communication of content both internally and externally to maximise day-to-day efficiency.
  
• Uploading and management asset using brand company upload platforms .
  
• Support building landing pages and editorial content on website .
  
• Supporting team on organize and coordinate photoshoots and special projects.
  
• Management of e-commerce photoshoots in order to meet high standers images where product is
  appealing in best way possible in order to meet sells targets each season.
  
• Controller for onsite content, ensuring all content is correct, necessary changes are made, and deadlines are met.
• Responsible for filling in Sales teams for new asset, new campaigns, promotions and brand partnership content.
  
• Ensuring all BY FAR content is properly tagged, upload in all internal channels and deliver to all parties that needs it internally and externally.
  
  
• Updating all new collection content and assets on Vocast and CMS , scheduling meetings with relevant teams, updating briefs and setting deadlines to meet launch dates.
  
• Oversee all approved content on all BY FAR channels.
  
• Responsible for keeping contact with external stakeholders like paparazzi agency, requesting and
  purchasing relevant content.
  
• Recommend new ideas to optimize brand strength and awareness in accordance with company goals.
  
• Liaised with PR team and management to pitch ideas to optimize content appeal on website.
  
• Restructured and upgraded e-commerce photos, improving brand appeal.
  
• Utilize insights from content performance to inform improved business decisions.
  
• Using Red Poinds software to identify and report online and offline venders fake BY FAR products.
  

• Monitored industry trends to keep creative materials fresh and engaging.
• Designed innovative creative strategies to raise brand awareness and engagement for organization.
• Developed strategic communication and marketing plans.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Restructured and upgraded e-commerce photos; improving brand appeal.
  ● Streamlined distribution of content both internally and externally to maximise day-to-day efficiency.
  ● Utilized insights from content performance to inform improved business decisions.

• Prepared, organized, and set up listed and relevant products for daily and weekly e-commerce photoshoots. Led management of incoming and outgoing products. Coordinated and tracked samples to support day-to-day operations of styling team. Liaised with management and adhered to internal policies and procedures. Reviewed and selected accessories optimal looks.
  ● Successfully assisted styling team to consistently achieve daily and weekly targets.
  ● Reviewed and optimised workflow to maximise day-to-day efficiency.

• Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
• Increased customer engagement through social media.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Conducted daily updates to social media profiles to boost company online presence.

• Liaised with producers to confirm photoshoot details, respond to queries, and address concerns. Fostered and developed positive professional relationships with shoot contributors and key stakeholders. Sourced garments, accessories, and jewellery from showrooms and PR agencies. Led management, preparation, and tracking of sample pick-ups and returns. Prepared and shot photographs of catalogued garments for credits.
  

● Created and utilized inspiration boards via Pinterest and Dropbox.
● Recommended ideas and creative content to improve brand appeal.

• Coordinated visual merchandising and display of seasonal product samples within showroom. Reviewed and labeled products with relevant information. Assisted movement of freight, stock, and other materials to and from storage, production areas, and loading docks. Led management of showroom floor and assisted sales departments. Packed and unpacked products into boxes prior to shipment. Communicated with stakeholders via telephone and in-person to respond to queries and address concerns.
  

● Successfully assisted sales team to consistently reach targets via management of showroom workflow.