Empathetic strategist who leverages transparency to drive business solutions. Renowned for a multi-perspective approach to challenges, fostering innovation, and cultivating strong team and client relationships.
Successfully led the completion of ALINA – The Smart Solar Reflector, transitioning from a stalled prototype to a market-ready product.
Pioneered a holistic brand strategy, establishing an end-to-end supply chain infrastructure, ensuring readiness for a global product launch.
Achieved investor objectives in a challenging environment, preparing the company for a full-scale launch.
Led and executed the successful fulfillment of over 1300 units globally (beta test).
FMCG: Gillette, Dash, Lenor, Venus, Braun
Pharma: Vicks, Swisse
Handpicked for Dentsu's elite leadership program, reflecting strategic prowess and vision within the initial two years.
Spearheaded a transformative campaign for Braun across Italy and Spain, catalyzing a shift from traditional media to performance digital strategies.
Led the groundbreaking 'Shave Like a Bomber' campaign for Gillette Italy, evolving creative directives and ensuring multi-year continuity (winning an Effie award).
FMCG: Oral B, Pampers, Pringles, Ariel, Lenor, Bold, Fairy Non Bio, Clearblue
Pharma: Vicks
Pet Food: Iams, Eukanuba
Handpicked for Starcom's elite leadership program, reflecting strategic prowess and vision within the initial two years.
Rapidly escalated from entry-level to director within four years, underpinned by an innate strategic aptitude and effective stakeholder communication.
Conceived and executed a potent content strategy for Fairy-Non-Bio in the UK, leveraging a synergy with Yahoo! and Spotify, resulting in tangible sales uplift and enhanced brand positioning.
Embarked my professional journey with sales roles, underscoring adaptability and a commitment to direct client engagement.
Marketing Management
Strategic Marketing
Branding
Thought Leadership
Digital Advertising
Product Positioning
Vendor Management
Product Development
Effie Italy, 1st Place; Gillette
Leadership Program; Dentsu
Leadership Program; Starcom
Mentor; City University
Guest Lecturer; Bayes
Dual Citizen Italy / USA
Surfing | Tennis | Cooking | BBQ | Football | Travelling | SciFi | Stand-Up Comedy