GIANANDREA DONATI
San Donato Milanese
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 20+year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities, including product marketing and product management. Passionate for retail and strong internal and external customer focus.
Overview
27
27
years of professional experience
Work History
GROUP HARD GOODS DIRECTOR
PRENATAL RETAIL GROUP SPA
03.2019 - Current
- Reporting to the CEO, Head of 3 Business Units dedicated to the management and development of the product portfolio and sales strategy on 4 product categories: Juvenile (stroller, indoor and car safety), Nursing (feeding, caring, hygiene etc..) Baby Food and Nappies – thousands of SKU’s – in all the European Countries where Prenatal is present (350+mln sales value)
- Responsible for a team of 30+ with 5 direct reports (Category Managers, Brand, Product Manager) and for the inventory of the business through the Planning team
- In charge of product portfolio, sales, marketing and communication of the Group Brand’s (Giordani, That's Love, PEE&Poo), with the full responsibility of the P&L
- Member of the Board of Directors.
PURCHASING DIRECTOR
ADVEO ITALIA SRL
03.2018 - 03.2019
- Reporting to the Italian Managing Director, responsible to develop and execute the merchandising strategy through the merchandising team (6 Category Managers, 1 assistant) and Responsible for the inventory position and in- stock target of the business through the Replenishment team (5 headcount)
- Sourced vendors, built relationships, and negotiated prices.
- Purchased new products and oversaw inventory stocking and availability.
- Cultivated strong relationships with vendors to maintain and improve levels of customer service.
- Member of the European Management Team.
PURCHASING DIRECTOR
MEDIAMARKET SPA
01.2014 - 02.2018
- Reporting to the CPO, Director responsible for managing three departments (IT, TELECOM, GAMING and Home Entertainment) including Purchasing, stock planning and Marketing strategies, both Online & Offline
- Oversee an over2bln/€ purchasing yearly budget, including a 24-person team of cross-functional abilities including category management, tactical purchasing, strategic sourcing, trade marketing and administrative roles
- Maximized category turnover through proactive management strategies.
- Identified opportunities to reduce lead times and improve inventory management, moving from local to central purchasing
- Member of the Extended Board Committee.
Senior Category Manager
UNIEURO SPA
01.2008 - 01.2014
- Head of purchasing and marketing for IT Computing, Accessories, Gaming & Home Entertainment
- Reporting to the General Manager, with a team made by 12 buyers and 4 stock planners.
- Identified and reported key performance indicators to define successful category management.
- Fostered positive work atmosphere by acting and communicating collaboratively with customers.
- Developed and executed spend category to support business objectives.
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Active member of the turnaround plan, who lead the company to enforce its market proposition, reducing costs and improving profitability.
CATEGORY MANAGER
PC CITY (specialized brand of Unieuro SPA)
01.2007 - 01.2008
- Head of purchasing and marketing for IT Computing, Accessories, Gaming & Home Entertainment; reporting to the General Manager, with a team made by 12 buyers and 4 stock planners
- Researched, prepared for and led supplier negotiation process for managed category.
- Developed and executed spend category to support business objectives.
STORE MANAGER
PC City (specialized brand of Unieuro SPA)
01.2004 - 12.2006
- Managing the start-up of the company in Italy, with full resposibility of the new stores opening all across Italy
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
STORE MANAGER
VOBIS COMPUTER
01.1997 - 01.2004
- Responsibility on Sales, Purchase, Customer care and Administration of 3 shops in Liguria: Imperia, Sanremo, Genova.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Trained new employees on proper protocols and customer service standards.
- Interacted well with customers to build connections and nurture relationships.
Education
Master of Science - Marketing & Retail Management
Università Degli Studi Di Parma
Parma2011
No Degree - Economics And Management
Università Degli Studi Di Genova
Genova1997
High School Diploma -
Liceo Scientifico G.P. Viesseux
Imperia06.1994
Skills
- Sales Management
- Contract Negotiations
- Purchasing Management
- Merchandise Planning and inventory management
- Trend, Market, & Opportunity Analysis
- Market Share Growth
- Strategic Planning & Execution
- Team Development & Coaching
- Vendor Selection
- Budgeting and P&L
- Omni-Channel Sales and Marketing
Accomplishments
- Professional development trainings including courses in: Global Leadership, Situational Leadership, Project Management, Marketing, Finance, Negotiation
- Computer Skills: Professional user of the most used programs such as: Excel, Power Point, Word, Outlook, Windows
- SAP Business Objects
- ECDL Advanced graduated
Hobbies
Volleyball Player in B and C division teams for 15 years
Passionate about mountains, music and my family
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Elementary (A2)
Timeline
GROUP HARD GOODS DIRECTOR
PRENATAL RETAIL GROUP SPA
03.2019 - Current
PURCHASING DIRECTOR
ADVEO ITALIA SRL
03.2018 - 03.2019
PURCHASING DIRECTOR
MEDIAMARKET SPA
01.2014 - 02.2018
Senior Category Manager
UNIEURO SPA
01.2008 - 01.2014
CATEGORY MANAGER
PC CITY (specialized brand of Unieuro SPA)
01.2007 - 01.2008
STORE MANAGER
PC City (specialized brand of Unieuro SPA)
01.2004 - 12.2006
STORE MANAGER
VOBIS COMPUTER
01.1997 - 01.2004
Master of Science - Marketing & Retail Management
Università Degli Studi Di Parma
No Degree - Economics And Management
Università Degli Studi Di Genova
High School Diploma -
Liceo Scientifico G.P. Viesseux
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