Gaia Di Gennaro
Concorezzo
Summary
Experienced in national account management, dedicated to ensuring client satisfaction and driving growth. Utilizes strategic planning and relationship management techniques to achieve objectives efficiently. Demonstrated track record of successfully negotiating and executing national contracts, contributing to overall business success.
Overview
7
7
years of professional experience
Work History
National Account Manager - Buying Groups
Haier Europe
04.2023 - Current
- Developed strategic account plans to enhance client relationships and drive revenue growth.
- Analyzed market trends and customer feedback to inform product development and marketing strategies.
- Collaborated with internal departments to streamline processes, improving operational efficiency across accounts.
- Negotiated contract terms with major clients, securing favorable agreements that maximized profitability.
Key Account Manager - GDO
Haier Europe
04.2021 - 03.2024
- Management of GDO and Professional customers for the Italian market, developed and executed strategic account plans to enhance client relationships and drive revenue growth.
- Definition and negotiation of annual targets by customer.
- Conducted regular business reviews with key clients to assess performance and identify opportunities for improvement.
- Collaboration with internal stakeholder in order to achieve customer targets and expectations with customized activities and projects.
Trade Marketing Specialist
Haier Europe
03.2019 - 03.2021
- Managing marketing and commercial activities of Italian and European markets monitoring P&L and marketing budget. Direct collaboration with Sales and Marketing director in the definition of corporate Promo and Product plan. Collaboration with Supply Chain and Logistic dept. for definition of stock level for Consumables and Accessories products.
- Implementation and managing of Online market with main focus on Amazon in terms of commercial, marketing and advertising strategy and activities in collaboration with Amazon dedicated account.
Sales Data Analyst
Candy Hoover Group
07.2018 - 02.2019
- Production of weekly and monthly sales reporting and analysis for consumables, accessories and Spare parts business.
Education
Laurea Magistrale - Marketing e mercati globali
Università Degli Studi Di Milano - Bicocca
11.2018
Laurea Triennale - Economia e Commercio
Università degli studi di Milano - Bicocca
11.2016
Skills
- Data-driven decision making
- Flexible problem-solving
- Goal-oriented
- Client engagement strategies
- Effective sales presentations
- Teamwork and collaboration
LANGUAGES
Italian - Mothertongue
English - B2
Spanish - A2
Timeline
National Account Manager - Buying Groups
Haier Europe
04.2023 - Current
Key Account Manager - GDO
Haier Europe
04.2021 - 03.2024
Trade Marketing Specialist
Haier Europe
03.2019 - 03.2021
Sales Data Analyst
Candy Hoover Group
07.2018 - 02.2019
Laurea Triennale - Economia e Commercio
Università degli studi di Milano - Bicocca
Laurea Magistrale - Marketing e mercati globali
Università Degli Studi Di Milano - Bicocca