Gayatri Kilachand
Florence
Overview
10
10
years of professional experience
Work History
Brand Consultant
Sangeeta Kilachand Luxury Heritage
Mumbai
05.2024 - 02.2025
- Ideated and executed campaigns showcasing the brand's mission to revive ancient embroidery techniques on modern fabrics, resulting in a 30% increase in customer engagement and brand awareness in B&M
- Worked closely with 50+ skilled artisans to preserve traditional craftsmanship, incorporating their techniques into contemporary designs. Conducted educational social content, reaching over 80K engagement
- Drove collaborations with 70+ global influencers, film stars, and prominent society figures, enhancing brand visibility and connecting with luxury heritage enthusiasts. This resulted in a 4X increase in brand and market visibility across social media platforms
Marketing Executive (Estée Lauder & The Ordinary)
Estée Lauder India
Mumbai
06.2022 - 04.2024
- Spearheaded the launch of 10+ top-rated products for luxury brands Estée Lauder and The Ordinary through immersive activations, PR events, pop-ups, and media ads
- Cross-functional collaboration and growth by collaborating across teams in India, Paris, and Toronto, utilizing data insights to boost brand awareness by 3% (2x industry benchmark), and achieve an average YOY growth of 16%
- Managed budget and revenue generation by strategically allocating $20M+ annual budgets for marketing, paid media, visual merchandising, and PR, driving revenue exceeding $10M per year. Devised paid media strategies that achieved a ROAS of 12 (4X industry benchmark)
- Partnered with India's #1 beauty retail platform for Nykaa Land, generating 4X revenue versus Launched The Ordinary on leading platforms, achieving 120% of annual sales target, and ranking #3 in skincare care
- Managed profit, sales, and inventory management, brand image development, and trend research
Creative Executive
Foxymoron Creative Agency
Mumbai
08.2019 - 08.2021
- Award-winning marketing plans for global brands lMaybelline New York, Netflix India, HBO & Warner Brothers and Kellogg's India by developing strategic communications on online platforms like Instagram, Facebook, WhatsApp, and YouTube
- Led Kellogg's award-winning moment marketing campaign, achieving a 300% sales increase within three months of COVID-19. Strategized a tech-driven campaign for Pringles at the country's largest Cricket League during COVID-19, generating 2M+ impressions
Founder
Gäaya
Mumbai
01.2015 - 07.2019
- Brand Creation: Developed a contemporary women's wear label from scratch, based on market trends
- Global Promotion: Attended 30+ trade shows to showcase the label in multi-designer and online stores
- Sales & Inventory: Generated sales, tracked inventory, and analyzed pricing and product trends
- Brand Image Development: Coordinated and directed collection shoots to enhance brand presence
- Trend Research: Conducted detailed research and sourcing to select optimal fabric prints for designs
Freelancer for Vogue Beauty Awards & Trend Report
Vogue India
Mumbai
05.2015 - 08.2015
- Collaborated with celebrity judges and ensured smooth run while pitching beauty products and inventory management
Education
Master's Degree - Luxury Business
Polimoda
Florence, Italy10-2025
Skills
- Skills: Visual and Design Aesthetic, Social Skills, Communication, and Problem Solving
- Interests: Spirituality, Animal Welfare, Baking, Art, and Travel
Timeline
Brand Consultant
Sangeeta Kilachand Luxury Heritage
05.2024 - 02.2025
Marketing Executive (Estée Lauder & The Ordinary)
Estée Lauder India
06.2022 - 04.2024
Creative Executive
Foxymoron Creative Agency
08.2019 - 08.2021
Freelancer for Vogue Beauty Awards & Trend Report
Vogue India
05.2015 - 08.2015
Founder
Gäaya
01.2015 - 07.2019
Master's Degree - Luxury Business
Polimoda
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