Georgios Theodorakopoulos
Milan
Summary
Senior Finance Executive with over 15 years of international experience in the FMCG and beverage sectors, holding leadership roles in commercial finance, FP&A, controlling, and audit. Proven track record in driving profitability, optimizing financial processes, and leading high-performing finance teams. Strategic business partner with a solid foundation in financial planning, revenue growth, pricing strategies, and cross-functional collaboration. Highly motivated to contribute to the success of organizations in dynamic, challenging environments.
Overview
18
18
years of professional experience
Work History
Finance Manager
HoReCa Business Group
Milan
02.2025 - Current
- Provided financial insights and recommendations to support strategic initiatives.
- Conducted performance assessments and set KPIs across markets.
- Collaborated closely with senior stakeholders to evaluate growth opportunities.
- Designed and deployed business dashboards for enhanced visibility.
Commercial Finance Manager
Coca-Cola HBC Italia
Sesto San Giovanni
02.2020 - 01.2025
- Led pricing, discount policy evaluation, and commercial policy alignment.
- Oversaw marketing spend and commercial OpEx performance.
- Managed customer profitability, claims, and disputes.
- Evaluated product launches and mentored young finance talents.
- Led a team of 30 professionals.
Customer Profitability Finance Manager – Modern Trade
Coca-Cola HBC Italia
Sesto San Giovanni
09.2018 - 01.2020
- Delivered customer/channel P&L reviews and ROI analyses.
- Approved commercial contracts and trade investments.
- Developed financial capabilities within commercial teams.
- Managed a team of four.
Revenue Finance Manager
Coca-Cola HBC Italia
Sesto San Giovanni
03.2018 - 08.2018
- Supported revenue growth and commercial pricing strategy.
- Handled pricing, rebate management, and variance analysis
- Managed a team of 12.
Business Control Manager
Coca-Cola HBC Italia
Sesto San Giovanni
05.2017 - 02.2018
- Oversaw budget, forecasting, FX/hedge monitoring, COGS, and GM performance.
- Managed month-end close and international finance projects.
- Led a team of five.
Credit Control Manager
Coca-Cola HBC Italia
Sesto San Giovanni
06.2016 - 04.2017
- Monitored credit limits and improved Days Sales Outstanding (DSO).
- Tracked customer deductions, risk exposure, and working capital.
- Led a team of eight.
Commercial & Marketing Budget Controller
Reckitt Benckiser Italia SpA
Milan
01.2014 - 05.2016
- Managed European finance projects (e.g., Anaplan implementation).
- Supported pricing, sizing, and gross margin improvements.
- Oversaw marketing budget planning and reporting.
Financial Controller
Reckitt Benckiser Hellas Chemicals SA
Athens
03.2011 - 12.2013
- Prepared monthly management reports, forecasts, and budget variance analysis.
- Supported P&L, business planning, and statutory compliance.
Senior Associate – External Audit
PricewaterhouseCoopers
Athens
09.2007 - 02.2011
- Managed small audit teams and delivered financial statement analyses.
- Specialized in Greek GAAP, IAS, and IFRS audits.
- Supervised and trained junior associates.
Education
Professional Qualification -
SOEL, Greek Association of Chartered Certified Accountants
Athens12.2010
B.Sc. - Economics
Athens University of Economics And Business
Athens01.2005
Skills
- Financial modeling
- Strategic planning and thinking
- Team leadership
- Mentoring and coaching
- ERP systems (Anaplan, SAP, and promo tools)
- Customer profitability
- Strong organizational and analytical skills
- Customer satisfaction
Affiliations
- swimming
- skiing
- basketball
- football
Accomplishments
- Military service, Hellenic Army (Greece 2004 - 2005)
Languages
Greek
First Language
English
Advanced (C1)
C1
Italian
Upper Intermediate (B2)
B2
German
Beginner (A1)
A1
References
References available upon request.
Timeline
Finance Manager
HoReCa Business Group
02.2025 - Current
Commercial Finance Manager
Coca-Cola HBC Italia
02.2020 - 01.2025
Customer Profitability Finance Manager – Modern Trade
Coca-Cola HBC Italia
09.2018 - 01.2020
Revenue Finance Manager
Coca-Cola HBC Italia
03.2018 - 08.2018
Business Control Manager
Coca-Cola HBC Italia
05.2017 - 02.2018
Credit Control Manager
Coca-Cola HBC Italia
06.2016 - 04.2017
Commercial & Marketing Budget Controller
Reckitt Benckiser Italia SpA
01.2014 - 05.2016
Financial Controller
Reckitt Benckiser Hellas Chemicals SA
03.2011 - 12.2013
Senior Associate – External Audit
PricewaterhouseCoopers
09.2007 - 02.2011
Professional Qualification -
SOEL, Greek Association of Chartered Certified Accountants
B.Sc. - Economics
Athens University of Economics And Business
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