Politics & Civil Rights, Cooking, Hiking, Contemporary Culture
Georgi Mandichev
Pieve Fissiraga
Summary
I am a Customer & Consumer Insights professional with 14+ years of experience helping businesses understand what drives customer behavior and translate that understanding into better decisions.
I have worked across FMCG, Pharma, MedTech, and Education, leading research across 20+ international markets. My work focuses on turning complex data, customer needs, and market dynamics into clear, actionable recommendations that shape product strategy, strengthen value propositions, and improve customer experience.
A key strength of mine is communication: finding common ground with colleagues, cross-functional teams, and demanding stakeholders. I am effective at translating insight into language that different audiences can act on, while challenging assumptions constructively and keeping teams aligned around practical opportunities for growth.
My approach is grounded in making research useful: not just explaining what customers think or do, but helping teams decide what to do next.
Overview
16
16
years of professional experience
Work History
Global Customer & Consumer Insights Specialist
Cargill Inc.
11.2022 - Current
- Lead global customer & consumer insights initiatives supporting strategic decision-making across international markets
- Deliver Qual & Quant research programs to identify consumer trends, unmet needs , and growth opportunities
- Partner with marketing, innovation, product, and commercial teams to share product development and customer value propositions
- Translate complex research findings into actionable business recommendations for senior stakeholders
- Design & oversee end-to-end research methodologies, including segmentation, customer journey, concept testing, and market opportunity analysis
- Drive insight-led decision making by identifying emerging market trends and translating them into commercial opportunities
- Present strategic recommendations and executive-ready reports to cross-functional leadership teams
Senior Research Consultant
dWise Consulting
12.2021 - 11.2022
- Worked closely with clients to define business problems and design tailored research approaches
- Delivered Qual & Quant studies using an end-to-end automated research platform
- Translated research findings into clear recommendation across branding, positioning and communication
- Acted as a trusted partner to clients, guiding them from insight to decision
Customer Success Manager
Ucha.se Education Management
12.2020 - 12.2021
- Managed relationships with key customers, ensuring strong adoption and satisfaction
- Worked cross-functionally with Sales, Support, and Product teams to improve customer experience
- Collected & translated customer feedback into actionable inputs for product development
- Helped shape a more structured approach to customer insight within the organization
Self Employed
Freelance Market Research Consultant
01.2020 - 11.2020
- Delivered end-to-end research projects across FMCG, consumer durables, and healthcare
- Designed research frameworks, led analysis, and presented insights to clients
- Provided strategic recommendations to support marketing & business decisions
Project Manager/Account Manager/Senior Project Manager
GemSeek Consulting
07.2016 - 08.2019
- Progressed across three roles within the organization, taking on increasing responsibility across project delivery, client management, and team leadership
- Led international research projects across multiple industries, including segmentation, campaign measurement, and market entry studies
- Managed relationships with global clients, acting as a trusted partner and main point of contact
- Delivered insight-driven recommendations to support marketing and business strategy
- Contributed to business-development through proposal writing, pitching and contract negotiations
- Managed and coached a team of 5, supporting performance & development
Senior Researcher
Global Metrics
03.2015 - 07.2016
- Managed research execution & insight reporting for international client projects.
Research Consultant/Senior Research Assistant
GfK Bulgaria
10.2010 - 02.2015
- Conducted Qual & Quant market research projects across FMCG & Consumer sectors, supporting data analysis, reporting and client presentations.
Education
Master of Arts - Philosophy, Sociology
Sofia University
Sofia07-2008
Bachelor's Degree - Philosophy, Sociology
Sofia University
Sofia07-2008
Skills
- Customer & Consumer Insights Strategy
- Qualitative & Quantitative Research
- Consumer Behavior & Segmentation
- Customer Experience (VoC)
- Market & Competitive Intelligence
- Insight Storytelling & Reporting
- Stakeholder Management
- Product & Innovation Research
- International Project Management
Additional Information
Helping businesses make better decisions
Interests
Languages
English
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Italian
Intermediate (B1)
Timeline
Global Customer & Consumer Insights Specialist
Cargill Inc.
11.2022 - Current
Senior Research Consultant
dWise Consulting
12.2021 - 11.2022
Customer Success Manager
Ucha.se Education Management
12.2020 - 12.2021
Self Employed
Freelance Market Research Consultant
01.2020 - 11.2020
Project Manager/Account Manager/Senior Project Manager
GemSeek Consulting
07.2016 - 08.2019
Senior Researcher
Global Metrics
03.2015 - 07.2016
Research Consultant/Senior Research Assistant
GfK Bulgaria
10.2010 - 02.2015
Master of Arts - Philosophy, Sociology
Sofia University
Bachelor's Degree - Philosophy, Sociology
Sofia University